Smedley has a unique place in the agricultural history of New Zealand and is widely regarded as New Zealand’s premier cadet training farm. The station is located in Hawkes Bay and offers high quality, accredited farming courses and hands-on agriculture skills training for young farmers.
Quest was contracted by the Crown Owned training facility to conduct a strategic review of marketing and communications. The result was a refreshed Brand Style Guide, a portfolio of videos covering the core aspects of the business plus a new responsive website. The new website offers easy navigation on mobile devices such as smartphones and tablets. The site features a video and gallery, a range of hero photography, interactive google location map and contact form and events section. The website is fully expandable and offers an easy to use content management system (CMS) so that the client can easily add pages, copy and images when needed. The website comes complete with CMS training videos and Google Analytics. Quest supports Smedley with web hosting, 24/7 server monitoring, regular security updates and weekly backups of all website data.