Search Engine Optimisation
(Also known as SEO)
What’s the use of having a website that showcases your product or service in a way that is irresistible to your target audience – if no one can find it in an online search?
Your business remains undiscovered. Website SEO (Search Engine Optimisation) can help tackle this.
What is Website SEO?
It’s a form of online marketing that focuses on improving your website position in search engine results when someone enters a search query – without having to pay for an ad to get a prominent position. Your website position is important, because the closer it is to the top of the list, the more likely it is to be seen by potential customers!
4 Key Benefits of SEO
No advertising costs
Website SEO can improve where your website is ranked by helping to drive organic traffic to your site, rather than getting searchers there through paid ads.
Attracts highly qualified leads
Organic traffic is valuable because it brings highly qualified visitors to your website. Searchers are more engaged because they have a very specific intent and are more likely to become customers if your website provides what they want once they get there.
Search Engines rate it
A search engine’s job is to provide searchers with the most relevant and trustworthy information it can find in response to a search query, then rank that information in order of usefulness.
Steady organic traffic tells search engines that searchers consider a website credible and authoritative, so search engines rank it higher in organic search results because it keeps getting visits (or votes of confidence) from the public.
Builds trust & authority
Search engines aren’t the only ones impressed by organic traffic. Humans are too. Just like word of mouth, searchers tend to trust organic search results more than search results that have been paid for. If your website ranks well organically, it helps establish credibility and trust with your audience. This means it’s likely that more people click on your result to check it out, which in turn helps boost search engine rankings again – and so the cycle snowballs.
How to Improve SEO
Many different factors contribute to optimal website SEO. Here are some of them…
On-page SEO
(optimises pages within your website)
- Using engaging content that visitors will want to share
- Use of keywords throughout your content & in metadata
- Correct metadata (e.g. meta descriptions, title tags & header tags)
- Good internal linking structure to other pages within your website
- Timely page loading speeds for both mobile & desktop
- Sufficient word counts on each page
- Logical site map with minimal redirects
- URLs with words (versus numbers) that make sense to humans
- Https security
Off-page SEO
(optimising your website from outside it)
- Backlinks from respected & authoritative websites, especially within your industry
- Email marketing
- Social media marketing
- Paid search marketing
Website traffic isn’t automatic. So SEO is critical for organic traffic because it helps make your website more visible through improved search engine rankings. This can lead to increased website visits and more opportunities to convert prospects into customers.
SEO is complex and evolving, but by running an audit on your website, we can help you identify and address the main issues that are known to help improve your website’s rankings.
From the blog...
Increasing Website Traffic with SEO
Improving your Search Engine Optimisation (SEO) is crucial for getting more traffic to your website. Sadly most SEO guides are too technical for new users.
