Search Engine Optimisation

(aka SEO)

Services

What’s the use of having a website that showcases your product or service in a way that is irresistible to your target audience – if no one can find it in an online search?

Your business remains undiscovered. Website SEO (Search Engine Optimisation) can help tackle this.

What Is Website SEO?

It’s a form of online marketing that focuses on improving your website position in search engine results when someone enters a search query – without having to pay for an ad to get a prominent position. Your website position is important, because the closer it is to the top of the list, the more likely it is to be seen by potential customers!

4 Key Benefits Of SEO

No advertising costs

Website SEO can improve where your website is ranked by helping to drive organic traffic to your site, rather than getting searchers there through paid ads.

01 Attracts Highly Qualified Leads

Organic traffic is valuable because it brings highly qualified visitors to your website. Searchers are more engaged because they have a very specific intent and are more likely to become customers if your website provides what they want once they get there.

02 Search engines rate it

A search engine’s job is to provide searchers with the most relevant and trustworthy information it can find in response to a search query, then rank that information in order of usefulness. Steady organic traffic tells search engines that searchers consider a website credible and authoritative, so search engines rank it higher in organic search results because it keeps getting visits (or votes of confidence) from the public.

03 Builds trust & authority

Search engines aren’t the only ones impressed by organic traffic. Humans are too. Just like word of mouth, searchers tend to trust organic search results more than search results that have been paid for. If your website ranks well organically, it helps establish credibility and trust with your audience. This means it’s likely that more people click on your result to check it out, which in turn helps boost search engine rankings again – and so the cycle snowballs.

04

How To Improve SEO?

Many different factors contribute to optimal website SEO. Here are some of them…

On-Page SEO
(optimises pages within your website)

Using engaging content that visitors will want to share
Use of keywords throughout your content & in metadata
Correct metadata (e.g. meta descriptions, title tags & header tags)
Good internal linking structure to other pages within your website
Timely page loading speeds for both mobile & desktop
Sufficient word counts on each page
Logical site map with minimal redirects
URLs with words (versus numbers) that make sense to humans
Https security

Off-Page SEO
(optimising your website from outside it)

Backlinks from respected & authoritative websites, especially within your industry
Email marketing
Social media marketing
Paid search marketing

Website traffic isn’t automatic. So SEO is critical for organic traffic because it helps make your website more visible through improved search engine rankings. This can lead to increased website visits and more opportunities to convert prospects into customers.

SEO is complex and evolving, but by running an audit on your website, we can help you identify and address the main issues that are known to help improve your website’s rankings.

Related Projects

View All Projects

Central Silo Systems

“The marketing has really worked because of the increase in enquiry. Our poultry equipment enquiries have increased by 50%. I would highly recommend Quest Marketing, what they’ve completed for our business has been extremely beneficial and I’d be more than happy to work with them again”

Sean Curry, Director

+50% Sales Enquiries

Camco Industries

“Sales are up 48% on last year, vibrant marketing and being proactive on social media has helped us reach new decision makers. We’re now a genuine marketing, sales and operations business”

Websites

Marketing Support

Content

Search & Social

Search Engine Optimisation

(aka SEO)

Services

What’s the use of having a website that showcases your product or service in a way that is irresistible to your target audience – if no one can find it in an online search?

What Is Website SEO?

4 Key Benefits Of SEO

No advertising costs

01

Attracts Highly Qualified Leads

02

Search engines rate it

03

Builds trust & authority

04

How To Improve SEO?

Related Projects

“The marketing has really worked because of the increase in enquiry. Our poultry equipment enquiries have increased by 50%. I would highly recommend Quest Marketing, what they’ve completed for our business has been extremely beneficial and I’d be more than happy to work with them again”

Sean Curry, Director

+50% Sales Enquiries

“Sales are up 48% on last year, vibrant marketing and being proactive on social media has helped us reach new decision makers. We’re now a genuine marketing, sales and operations business”

David Mohn, immediate past General Manager Finance and Operations

+48% REVENUE GROWTH

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