Email provides a direct connection with the people who matter most: your customers and prospects. By using email marketing, you can deliver timely communications that are personal and relevant, which helps you build long-term relationships that lead to increased customer loyalty and repeat business.
You’ll work with Quest to define your goals and objectives for the campaign. Together, we’ll determine which metrics will best help us measure success (for example: click rate, open rate, unsubscribe rate). Then we’ll create an email format that fits both your brand voice and personality.
We’ll send out a test batch of emails to see if everything looks right and works as expected. If not, we’ll make any changes necessary before sending out the rest of the batch.
When you want to communicate something about your brand, email marketing is one of the most cost-effective ways to do so. In fact, a study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI).
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why our Quest Mailchimp service gives you the tools you need to shine (plus, we’ve got a lot of tried-and-true tips on sending outstanding emails) and developing effective email marketing campaigns.
Email marketing is one of the easiest and most effective ways to reach your target market. But building a successful email marketing strategy that brings in new customers and generates revenue can be challenging. So, why not let the Quest team handle it for you?
Curious to learn more? We’d love to chat!