Many businesses find social media overwhelming – there are so many channels available, and the functionality is constantly changing. You may be worried that you don’t have the time or expertise to successfully deliver social media. The common questions we get from our customers include:
Here’s the steps that Quest will take to start building your social media strategy.
Define your audience buyer personas
The first step to creating a social media marketing strategy is to determine your buyer persons considering your buyer persona audience, you’ll then be able to determine what content will attract the type of customers you hope to engage and keep interested.
Determine which social platforms are right for you
As social media marketers, we help you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use – it’s more about the needs of your target audience and where they tend to spend their time.
Create unique and engaging content
With the millions of social media users and lots of smart competitors out there, it’s critical that your content is unique and engaging. Quest helps ensure that your audience follows and interacts with your brand. We’ll help you get creative and consider the content your industry leaders are sharing to uniquely promote your own products.
Organise a schedule for your posts
One of the easiest ways to ensure your content is shared as planned is to use a social media management solution. These tools allow you to write captions, prepare pictures and videos, and schedule posts in advance. Quest uses Loomly to automatically share your content on schedule and monitor all post interactions and engagement for you.
Analyse your results
One of the most important aspects of social media marketing is ensuring your efforts are successful. To determine if you are meeting your goals, you’ll need to keep track of all of your posts, on every channel. We’ll do this by reviewing your social media metrics and then making recommendations for ongoing improvement.