What is search marketing?
Search engine marketing (SEM) incorporates both paid search results, using tools like Google Adwords and pay per click, plus organic search results using search engine optimisation (SEO). For best results, keyword and search phrase analysis should be performed and both need to be monitored and updated frequently.
What is social media?
Social media in business is growing and more people are asking why social media and what is social media marketing? The numbers are in (via the Nielsen NZ Social Media Report). This Social Media thingy is catching on. 82% of New Zealand internet users may not have been to paradise but they’ve been to Facebook.
So what? More than 99% of Kiwis watch television on a regular basis. What’s all the fuss about?
Social media is a conversation, not marketing …
Every business sector is waking up to the fact that consumers are turning for guidance to a whole new range of experts — each other. Study after study has shown that social media networking is becoming critical as consumers trust their friends (and their friends’ friends) more than anyone else when it comes to making a purchase decision.
According to Nielsen’s Social Media Report, 1.92 million Kiwis now look to their fellow Internet users for opinions and information about products, services or brands. If you are not video streaming, blogging and commenting it’s time to reassess your marketing strategy. Website search engines are rewarding those who participate!