Social Media Marketing

Why social media marketing?

Social media is growing and more people are realising that they need to be leveraging social as part of their marketing strategy. Many businesses, however, lack the confidence, time or expertise to create an effective strategy and deliver engaging content that builds trust and creates leads. The numbers are in (via the Nielsen NZ Social Media Report). This Social Media thingy is catching on. 82% of New Zealand internet users may not have been to paradise but they’ve been to Facebook.

So what? More than 99% of Kiwis watch television on a regular basis. What’s all the fuss about?

Social media is a conversation, not just promotion …

Every business sector is waking up to the fact that consumers are turning for guidance to a whole new range of experts — each other. Study after study has shown that social media networking is becoming critical as consumers trust their friends (and their friends’ friends) more than anyone else when it comes to making a purchase decision.

According to Nielsen’s Social Media Report, 1.92 million Kiwis now look to their fellow Internet users for opinions and information about products, services or brands. If you are not video streaming, posting and commenting it’s time to reassess your marketing strategy. Website search engines are rewarding those who participate!