Marketing Strategy


Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors.

If you have been thinking about your target audience and how to cost-effectively engage them, then you’ve come to the right place.


Mass marketing is broken, and you need to change your customer conversation. Mainstream marketing today is costly, ineffective, and out of date. The tactics that used to work, no longer do.

Quest brings the following truths to our work:

Trust is won by revealing who you are, and the most human company wins

Businesses will only survive if they stop advertising, and start storytelling

If you target early adopters, they will help spread your message for you.

Talk to quest about funding today!

Marketing Strategy Funding

Quest is registered with the Ministry of Business, Innovation & Employment (MBIE) and the Regional Business Partner Network to deliver funded programmes to help your business grow and succeed.


The Government has allocated funding through MBIE to support businesses into sustainable growth. The Business Advisory Fund has been provided to enable businesses to access expert advice and support and is being administered through the Regional Business Partner Network.

Business owners can access up to $2,000 excl. GST joint venture funding. This funding can be used with a range of providers like Quest Marketing for Marketing Strategy and Digital Enablement Strategy.

What is the Marketing Strategy process?

Quest guides you through a series of steps that allows you to identify customer problems, market opportunities, and create marketing plans to reach key target audiences. The marketing strategy process includes the steps of discovery, research, planning and delivery.

Define your purpose
  • What is your why?
  • Summarise your essence
Step 1
Target Audience
  • Define your audience
  • Establish customer personas
Step 2
  • Analyse your business
  • Use learnings to inform your marketing strategy
Step 3
Plan your marketing mix
  • Product promotion and buyer lifecycle
  • Communications calendar and planning
Step 4
Marketing action plan
  • Establish key marketing channels
  • Identify marketing support systems
  • Set budgets and priority actions
Step 5
Measure results
  • Set key goals and measurement
  • Establish system for regular reviews and refinement
Step 6

Related Projects

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