Marketing Strategy

Marketing Strategy

Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors. If you have been thinking about your target audience and how to cost-effectively engage them, then you’ve come to the right place. Mass marketing is broken, and you need to change your customer conversation. Mainstream marketing today is costly, ineffective, and out of date. The tactics that used to work, no longer do. Quest brings the following truths to our work: Trust is won by revealing who you are, and the most human company wins; businesses will only survive if they stop advertising, and start storytelling; if you target early adopters, they will help spread your message for you.

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Marketing Strategy Funding

Quest is registered with the Ministry of Business, Innovation & Employment (MBIE) and the Regional Business Partner Network to deliver funded programmes to help your business grow and succeed. The Government has allocated funding through MBIE to support businesses into sustainable growth. The Business Advisory Fund has been provided to enable businesses to access expert advice and support and is being administered through the Regional Business Partner Network. Business owners can access up to $2,000 excl. GST joint venture funding. This funding can be used with a range of providers like Quest Marketing for Marketing Strategy and Digital Enablement Strategy. Contact Quest for details.

What is the Marketing Strategy Process?

Quest guides you through a series of steps that allows you to identify customer problems, market opportunities, and create marketing plans to reach key target audiences. The marketing strategy process includes the steps of discovery, research, planning and delivery.


Define your Purpose


Target Audience



(Strengths, Weaknesses, Opportunities, Threats)

Plan your Marketing Mix


Marketing Action Plan


Measure Results