Marketing Strategy

Services

Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors.

If you have been thinking about your target audience and how to cost-effectively engage them, then you’ve come to the right place.

Mass marketing is broken, and you need to change your customer conversation. Mainstream marketing today is costly, ineffective, and out of date. The tactics that used to work, no longer do.

Quest brings the following truths to our work:

Trust is won by revealing who you are, and the most human company wins

Businesses will only survive if they stop advertising, and start storytelling

If you target early adopters, they will help spread your message for you.

Talk to quest about funding today!

Marketing Strategy Funding

Quest is registered with the Ministry of Business, Innovation & Employment (MBIE) and the Regional Business Partner Network to deliver funded programmes to help your business grow and succeed.

The Government has allocated funding through MBIE to support businesses into sustainable growth. The Business Advisory Fund has been provided to enable businesses to access expert advice and support and is being administered through the Regional Business Partner Network.

Business owners can access up to $2,000 excl. GST joint venture funding. This funding can be used with a range of providers like Quest Marketing for Marketing Strategy and Digital Enablement Strategy.

How to apply

What is the Marketing Strategy process?

Quest guides you through a series of steps that allows you to identify customer problems, market opportunities, and create marketing plans to reach key target audiences. The marketing strategy process includes the steps of discovery, research, planning and delivery.

Define your purpose

What is your why?
Summarise your essence

Step 1

Target Audience

Define your audience
Establish customer personas

Step 2

SWOT

Analyse your business
Use learnings to inform your marketing strategy

Step 3

Plan your marketing mix

Product promotion and buyer lifecycle
Communications calendar and planning

Step 4

Marketing action plan

Establish key marketing channels
Identify marketing support systems
Set budgets and priority actions

Step 5

Measure results

Set key goals and measurement
Establish system for regular reviews and refinement

Websites

Marketing Support

Content

Search & Social

Marketing Strategy

Services

Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors.

Quest brings the following truths to our work:

Trust is won by revealing who you are, and the most human company wins

Businesses will only survive if they stop advertising, and start storytelling

If you target early adopters, they will help spread your message for you.

Talk to quest about funding today!

Marketing Strategy Funding

What is the Marketing Strategy process?

Define your purpose

Step 1

Target Audience

Step 2

SWOT

Step 3

Plan your marketing mix

Step 4

Marketing action plan

Step 5

Measure results

Step 6

Related Projects

Dan Lynch, Project Manager

+40% ENGAGEMENT

"We’d recommend Quest because of their responsiveness and their knowledge of the market. They’ve got wide skillsets, from general marketing to brand-specific, social media, and e-commerce. A great bunch of people to work with and they can definitely get down to our level."

Brendan James, General Manager

X3 MOBILE WEB GROWTH

“Since our new website has been up and running our sales have almost doubled. The Quest team are great, we set them a goal to build a better website than our opposition and they did!”

Wayne Coffey, Director Combi-Clamp

+50% REVENUE GROWTH

"In terms of results, our website sales are up 60% in the last 12-months. I’d recommend Quest. I’ve let my friends know about them, I gave them a go, and I wouldn’t recommend anyone else."

Native Woodcraft

+60% E-COMMERCE SALES

“Over the past three years our market share has increased by at least 30% and Quest has been an important marketing partner in this journey. In terms of marketing reults the website has been professional, credible and it’s created new business leads for us”

Craig Hawes, Marketing Manager

+30% MARKET SHARE GROWTH

"Quest has been absolutely amazing for us to be honest, Quest is definitely easy to deal with, makes it simple for us and really comes up with something that works. Since starting our online store, turnover has gone up five-fold and has now become a meaningful part of our revenue."

WR Twigg

X5 ECOMMERCE SALES

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