Marketing Strategy

Marketing Strategy

Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different business sectors. If you have been thinking about your target audience and how to cost-effectively engage them, then you’ve come to the right place. Our specialists conduct tailored market research and take a birds-eye look at your business, then help with the right strategies so you can build revenue. Quest is also registered with the Ministry of Business, Innovation & Employment (MBIE) and the Regional Business Partner Network to deliver funded programmes to help your business grow and succeed.

Marketing Strategy Illustration
Marketing Strategy

Marketing Strategy Funding

The Government has allocated funding through MBIE to support businesses into sustainable growth. The Business Advisory Fund has been provided to enable businesses to access expert advice and support and is being administered through the Regional Business Partner Network. Business owners can access up to $2,000 excl. GST joint venture funding. This funding can be used with a range of providers like Quest Marketing for Marketing Strategy and Digital Enablement Strategy. Contact Quest for details.

What is the Marketing Strategy Process?

Quest guides you through a series of steps that allows you to identify customer problems, market opportunities, and create marketing plans to reach key target audiences. The marketing strategy process includes the steps of discovery, research, planning and delivery.


Define your Purpose


Target Audience



(Strengths, Weaknesses, Opportunities, Threats)

Plan your Marketing Mix


Marketing Action Plan


Measure Results