Branding and design process
The branding process is the staged approach used to create and communincate a brand. There are several areas on which to focus, firstly the design of a logo and other materials used to communicate the brand identity. Secondly, there needs to be a strong emphasis on increasing visibility and brand building. The best results are achieved by taking a balanced approach that devotes sufficient attention to each stage of the process. Here’s an introduction to some of our branding and design work from corporate identity through to print and digital delivery.