Animations

Quest’s video marketing is a powerful addition to your brand’s promotional toolbox. It’s one of the most versatile and profitable digital marketing strategies. Animations enable you to tell your brand story in a fun, engaging way in a matter of just a few minutes.

Turning to video animators like Quest to create compelling brand videos are a smart strategy.

Here are five reasons why animated videos are great for your brand:

01

Higher Viewership and More Shares

With customers being bombarded with various kinds of online content, they want to pick something that’s simple, informative, and quick to consume. When it comes to consuming content, watching a video is more attractive than reading text.

Vision is our most dominant sense, and a vast majority of people are visual learners. Viewers retain 95% of a message they learn through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a greater impact on the viewer’s mind.

The chances of more views and shares increase with the use of animations. This is because they make the videos simpler to understand. People will be encouraged to share animated videos with their friends and co-workers. Thus, they will become your brand’s promoters.

02

Complex Topics Can Be Easily Simplified

With customers being bombarded with various kinds of online content, they want to pick something that’s simple, informative, and quick to consume. When it comes to consuming content, watching a video is more attractive than reading text.

Vision is our most dominant sense, and a vast majority of people are visual learners. Viewers retain 95% of a message they learn through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a greater impact on the viewer’s mind.

The chances of more views and shares increase with the use of animations. This is because they make the videos simpler to understand. People will be encouraged to share animated videos with their friends and co-workers. Thus, they will become your brand’s promoters.

03

You’re Better Connected with Your Customers

Using animated videos for your brand marketing is a great way to connect with customers on a more personal level. Animation makes it simple to show your unique ideas and personality. It stays in the minds of your customers for longer and results in better recall.

One survey found that 91% of consumers are likely to reward brands for their originality. They share the brand among their circles, and 62% are likely to buy from a brand that expresses itself with authenticity.

With animated videos, your brand gets an incredible opportunity to be authentic and put forward a unique point of view.

04

You Can Answer Common Questions through Animated Marketing Videos

Quest’s animated explainer videos give you a chance to answer queries, address customer concerns and share all product features and benefits before your customers even ask you to. Written content is likely to be ignored or missed, but an animated video can present all details in a short time.

You can increase your conversions by as much as 80% by simply putting up a concise explainer video on your website and social media.

05

Animated Videos Are Cost-Effective

Animated videos can be cheaper to produce when compared to other types of videos. When you shoot a live-action video, there can be an extensive list of associated expenses. You will have to arrange for equipment and production time, schedule for shooting, post-production and travel expenses. Moreover, editing or tweaking the content can be a troublesome job.

On the other hand, with an animated video, you can get rid of a lot of this hassle. You can simply get in touch with Quest and only worry about the creative input.

Like to find out more? Give Quest a call!

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Video Marketing Biggest Shift

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