Fisher Funds is one of New Zealand’s leading investment management companies, with more than 500,000 clients. The business has $22 billion in managed funds.
Fisher Funds wanted to communicate what set its investment approach apart and build trust with clients through engaging content.
Quest worked with Fisher Funds’ senior management team to develop the video storyboard and scout locations. Using an investing road trip theme, we filmed in Auckland and at Wenderholm Regional Park.
The project included five web videos, corporate photography and animation.
The videos and photography were used across Fisher Funds’ digital and print media to communicate its investment point of difference. Former Head of Marketing and Communication Michael Raynes praised Quest’s collaborative approach and said the work had achieved a good result across several projects.
Fisher Funds gained a coordinated set of video and photographic content to support its communications and help build trust with its audience.
Fisher Funds
Video Builds Trust
“We’ve been really happy with the videos that we’ve created in conjunction with Quest. What we’ve found is that they listen to us as the client. Quest are very good at taking on board our feedback, we’ve got a really good working relationship and we’ve ended up getting a really good result over a number of projects now.”
Client
Interview
