Te Kahui Tupua



Export Ready

Te Kahui Tupua

Quest was contracted to assist Te Kahui Tupua, a $3 million project funded by the Ministry of Tourism as part of its major regional initiative [MRI] programme.


The goal was to help position the Ruapehu, Rangitikei and Whanganui districts as leading regions in New Zealand for an authentic country experience with a real connection to, and sense of, place. The primary need was to build international and domestic visitation throughout the year and counter peak by offering a unique escape from urban environments.


Outline of Development:
The three districts of Ruapehu, Rangitikei and Whanganui offered a superb collection of owner operated properties but a gap existed in the market for the co-operative promotion of high quality rural retreats.


Completion of the project involved a wide range of business mentoring across all three districts with a focus on strategic marketing planning and export readiness. Primary project tasks involved group training workshops and one-on-one business mentoring plus market positioning and web marketing outputs in order to meet the project key performance indicators.

Project Details


Te Kahui Tupua

Services Used
Marketing Strategy
Export Training

x45 Export Ready


Te Kahui Tupua testimonial

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