Your company’s blog is a powerful marketing tool. However, with so much content on the internet, how do you make yours stand out? The key to creating useful, interesting, high quality content is to connect with your audience through your writing.
Well written content that your blog readers connect with can benefit your business in multiple ways. For example, by answering your readers’ questions, they’ll see you as an expert in your field and someone they can turn to, improving your reputation. Engaged readers also spend more time on your website, and are more willing to share your blog. This can positively impact your Search Engine Optimisation (SEO) and boost your brand authority.
Here are 5 ways to connect with your blog’s audience:
1. Tell a story
Create memorable content by telling an entertaining and relatable story with a clear beginning, middle, and end.
2. Be conversational
Write like you’re talking to a friend. Treating your readers as friends can help you build strong connections. Try using relevant slang and ask questions to generate genuine conversation.
3. Add humour
Humanise your writing with tasteful humour. You’ll seem more approachable and your readers will probably like you (and your content) more. A relatable joke should do the trick!
4. Commiserate through shared experiences
Start a conversation with your audience by sharing a frustrating experience or problem you’ve had.
5. Spark emotion
It’s human nature to relate to emotion. Try telling a relevant life story that aligns with your blog content, or get personal by opening up about your successes and failures.
How do you connect with your audience?
Sources: WordPress [abridged], The Writing Cooperative, HubSpot