Don’t wait to upgrade to mobile or risk not being found!

You should know about this release from Google, it’s significantly effecting everyone without a mobile friendly website. The key message is, don’t wait to upgrade to mobile responsive or risk not being found easily in Google’s search results.

As more people use mobile devices to access the internet, Google’s algorithms have to adapt to these usage patterns. Google has announced a critical change to help users discover more mobile-friendly content. Starting April 21 2015, Google has expanded its use of mobile-friendliness as a ranking signal. This change affects mobile searches in all languages worldwide and has a significant impact in search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

With the increase in mobile traffic, it makes sense that Google would want to ensure the best user experience, and sometimes it takes an algorithm update to make that happen. If your site is not mobile-friendly, it could impact your overall performance and hurt your business, so it’s important to know where you stand.

Do you have a website strategy?

Who is your target audience? What do you want them to do? How will you best guide them to achieve this? Quest helps by implementing a full review of your website and develops tailored website strategies for your business. Typically this leads to enhanced market positioning, increased leads and sales conversion. Our system is a powerful website platform with advanced content management functionality, responsive mobile device formatting and built in metrics. This sets you free from needing the constant support of a web agency, and also gives you full control over your content.

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