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Sales Psychology Essentials for Business


Would you buy something from someone you don’t trust? Sales charisma can only get you so far and establishing relationships built on trust is key to closing deals and maintaining a successful business. 

Here are 5 sales psychology essentials to help you build trust and boost sales quickly.

1. Provide Social Proof

Need to warm up your leads? Are you using tactics like video testimonials, ROI calculators and industry expert endorsements? Serve your prospects some social proof. People are influenced by others, especially when it comes to adopting trends and ideas.

2. Establish Credibility

Thanks to long standing stereotypes, consumers are often wary of salespeople. Show your prospects how to trust you quickly by establishing your credibility. Provide them with hard data on your results to demonstrate how you deliver true value.

3. The Power of FOMO

Use tactics like setting time limits, product bundles, limited offers and highlighting missed opportunities to create a sense of scarcity. This triggers your prospect’s fear of missing out (FOMO). Buyers are more motivated when they think they might miss out on something.

4. Consistency, Consistency, Consistency

Consistency is THE key to building trust! If you tell a prospect your sales call will only take 15 minutes, stick to it! By being consistent and following through on your end of the deal your customer will have more respect for you and what you have to say.

5. Genuine Empathy Goes a Long Way

Great salespeople have their prospect’s interests at heart. Showing genuine empathy and concern towards their needs or past experiences will give you an edge. You’ll form a deeper connection with your customer and you’re likely to be repaid with trust. 

Are you using these psychology essentials in your sales process? 

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