The CRM system software adoption rate of small to medium-sized businesses is growing rapidly around the world. CRM systems help businesses by driving sales growth and increasing customer retention while reducing risk and costs. They also increase the value of your business by developing a rich database of customer information which can be onsold.
Until recently, selecting the right CRM was hard, risky, and inherently biased. So how can you avoid hidden risks and get an accurate picture of the likelihood of success?
Specialist company G2 Crowd offers unbiased user reviews to help assess which CRMs are best. As featured in Forbes and Bloomberg, G2’s review platform leverages more than 300,000 independent and authenticated user reviews and is read by over 1 million buyers each month.
Top-ranked CRM systems
G2’s top-ranked CRM systems for small to medium-sized business are rated by customer satisfaction and market presence. The resulting grid analysis revealed that the top-ranked solutions were: Salesforce, HubSpot and Zoho. While Salesforce is generally regarded as the market leader, and Hubspot offers an excellent all-in-one marketing solution, Zoho’s price point makes it a solid contender with over 30 million users.
A key advantage of Zoho is that you only pay for the applications and features you want. The system also rates well for ease of use, value for money and uses marketing automation for a lot of the sales-related tasks in a simple and straightforward way.