AI search is here – it’s shaping how people find information in increasing numbers. Tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing the rules of the SEO game too. And while Google search volume still grew last year, the way results are displayed is shifting fast. Zero-click results and AI answers mean your site must do more than rank – it must be the source worth quoting.
So how can businesses stay top of rankings in the new era of AI search?
AI Search Strategies – here are the tactics that matter most:
- Content Planning – FAQ, How To, Product Overview and Articles, make your content machine-readable and more likely to surface in AI answers. Without content planning, AI models may miss your expertise entirely.
- Answer Customer Questions – Structure your content around real customer questions. Short, clear answers (40–60 words) are AI-friendly and more likely to appear in Featured Snippets, People Also Ask, and AI Overviews.
- Build Topical Authority – Don’t just write one blog and hope for the best. Create clusters of content around your niche—guides, glossaries, case studies—so AI consistently associates your brand with that topic.
- Be Concise, Then Go Deep – Lead with clear, simple answers, but also provide long-form depth. AI often lifts the summary but rewards the detail when deciding who to cite.
- Incorporate Human Stories – remember the most human company wins. AI can’t replicate original case studies, authentic photography, or founder stories. These human touches build trust and make your content stand out.
- Optimise for Snippet Visibility – Success isn’t always a click. Sometimes it’s brand presence in an AI Overview, voice assistant answer, or Featured Snippet. Shift your metrics to include impressions, branded searches, and direct engagement.
Where Quest Fits In
At Quest, we combine the technical side (fast, structured, AI-ready websites) with the human side (storytelling video, photography, crafted copywriting). The result? Content that people love and AI trusts.
The Bottom Line
AI search rewards clarity, authority, and humanity. Nail those three, and you won’t just be found – you’ll be featured.