Overview

Hastings Girls’ High School is a long-established secondary school in the heart of Hastings with a proud history of educational leadership, including receiving the Prime Minister’s Award for Education Excellence.

The Challenge

Hastings Girls’ High School engaged Quest to better understand changing parent expectations and the increasingly competitive secondary-school landscape. The goal was to clarify the school’s positioning, strengthen community perception, and support future enrolment growth.

Our Approach

Quest began with quantitative and qualitative research, leading to a detailed audience insights report and a three-year strategic marketing direction.

At the centre of the strategy was storytelling. We produced a series of authentic video stories designed to showcase the school’s culture, values and learning environment in a relatable and human way.

The wider programme included:

• Brand refresh and positioning
• High-engagement video and photography
• Modern, mobile-friendly website development
• SEO and analytics integration
• Redesigned print collateral
• Social media strategy and training
• Targeted local catchment campaigns

Quest worked closely with the Principal, Business Manager and Board throughout the project.

The Results

The campaign helped significantly lift community engagement and visibility for the school, including:

• 40,000+ community engagements across digital channels
• Stronger brand awareness and positioning
• Increased visibility within key enrolment catchments
• Improved enquiry pathways through digital channels
• A future-focused marketing platform to support ongoing growth

Outcome

A refreshed and strategically positioned school brand with a strong digital presence, clearer storytelling, and a marketing framework designed to support long-term enrolment success.