Hohepa is a disability service provider, catering for special needs children and adults with an intellectual disability. The business is a significant employer with 500 staff and an annual budget of over $20 million.
The service is delivered through a network of residential and day service facilities located in Auckland, Hawke’s Bay, Wellington and Christchurch. Hohepa partners with the Ministry of Health, the Ministry of Social Development and private sector funders.
Quest has developed a close working relationship with Hohepa over a number of years. The assignment began with a strategic marketing review of the service and the delivery of refreshed brand positioning across mobile friendly websites for key entities. High engagement video content was developed in the regions to support messaging including key success stories from parents, residents, and staff. In addition, professional photography, and e-commerce enabled online product catalogue, venue reservations system and a resident education report repository were custom developments.
Business results have been strong with a doubling in funding and related employment in recent years.