Croplands Spray Shop

www.sprayshop.nz

Rural spray equipment specialists, Croplands Sprayshop in Hastings sell new and used spray equipment plus are the Hawke’s Bay service agent for Croplands spray equipment.

Quest’s aim was to develop the foundation of Cropland Sprayshop’s marketing with high-engagement communications to build the business brand and enhance its marketing position using a planned and structured process.

 Firstly, a Strategic Marketing Review of current marketing practices and preparation of a marketing plan including vision, goals, SWOT analysis, action plan and performance metrics was undertaken. Then the company’s brand was redeveloped by Quest, and a comprehensive Brand Development & Style Guide produced to ensure brand reproduction consistency and style.

 A mobile-friendly responsive E-Commerce Website was then constructed to launch the business as an online retailer for sprayers and spray equipment parts and accessories in the wider New Zealand market, and to promote the Croplands service agency to the local market.

The new e-commerce website incorporates four High Engagement Videos for online and offline viewing. The first video gives an overview of the company history, products and services, and the remaining 3 are client testimonials shot on-location in Hawke’s Bay.  Quest also provided professional photography for website banners and product shots for the website catalogue.

Sprayshop also use Quest’s Ongoing Marketing Support service. Because they do not have an in-house marketing department the owner sees great value in utilising Quest’s professional marketing support as and when required.