Croplands Spray Shop manufactures and supplies spray equipment, components, and accessories for the agricultural sector. Founded in Wellington in 1972, the business now operates across New Zealand and Australia with a combined turnover of more than $60 million.
The Challenge
Croplands wanted to modernise its brand, strengthen its digital presence, and create a platform for long-term growth.
Our Approach
Quest completed a strategic marketing review and developed a three-year growth plan. We rebranded the business as Croplands Spray Shop, delivering a new brand identity, style guide, and design assets.
We then designed and developed a customised e-commerce website, including the loading of 300+ products, supported by customer testimonial videos, hero photography, and digital content.
The Results
Ongoing SEO, social media, and content marketing support has helped deliver:
50% revenue growth
Stronger customer engagement
Improved brand positioning
Valuable customer insights
Outcome
A refreshed agribusiness brand supported by a scalable digital marketing platform and ongoing strategic direction.