Palmerston North based CR McPhail provides special interest agricultural, technical and business tours, cultural tours and professional services for groups, individuals, travel agents, business and government organisations.
The marketing brief to Quest was simple. CR McPhail wanted a powerful, mobile-friendly website that included high impact content plus fast, intuitive functionality. The company also needed to have the flexibility to grow and adapt with the business.
In response, Quest developed a clean and functional website that is both visually appealing and easy to navigate. Both video and photographic content was secured to help build trust and better engage potential customers. The website features a high impact home page video header plus landing page functionality integrated to the customer relationship management system. The website also offers a simple to use content management system (CMS), allowing CR McPhail staff to add unlimited pages, images and copy. In addition, Quest provides ongoing website support with 24/7 monitoring, security, theme updates and website content backups. Ongoing general marketing support is also supplied by Quest and includes marketing strategy, social media marketing plus ZohoCRM sales system support.