Quest’s brief was to help guide the strategic development and positioning of this unique kiwi recovery preserve located within Hawke’s Bay’s most iconic landscape.
The development process began with a series of market research assignments which provided key insights into future market demand, gaps in delivery, optimal pricing and industry best practice.
The market research work helped distil a distinctive and compelling visual brand identity and positioning for the business. Key development outputs included brand strategy, storylines, product naming and architecture, website and brochure collateral.
Cape Kidnappers continues to make business gains nationally and internationally and enjoys a clear preference of today’s interactive travellers. The experience delivers exclusive access to never before reached areas of the Cape Kidnappers Peninsula and the Ocean Beach Wildlife Preserve. Tours weave along high coastal ridges, providing magnificent views of Hawke’s Bay and the Pacific Ocean. Also included are some of the finest dune systems in New Zealand.
‘Vast and seemingly endless the huge openness gives such an exhilarating feeling’. award-winning travel writer, Geraldine McManus.
“Quest has been instrumental in helping us successfully launch our new product into market. From strategic planning to design and online marketing execution, we have been impressed with the results and would not hesitate to recommend Quest to others.” Michael Neilson, Wilderness Safaris