ABB is a global leader in power and automation technologies. Based in Zurich, Switzerland, the company employs 145,000 people and operates in approximately 100 countries. The firm’s shares are traded on the stock exchanges of Zurich, Stockholm and New York.
Quest has been working closely with ABB for a number of years producing high engagement product education videos. Key content themes include the features and benefits of their suite of world first power protection and conditioning technology. Projects have included Fonterra’s largest milk processing plant at Takanini, the Wellington Cable Car, Kabeldon power terminations and the MV PCS100 UPS.
Marketing results have been positive with John Penny [immediate past General Manager] explaining that video creates leads from places that would never have been possible without this medium. “Video is an important part of our digital strategy (it’s more than just websites), video definitely creates business and Quest has done a great job for us.”