Google announces priority ranking for mobile websites

You should know about this latest release from Google, it’s going to significantly effect everyone without a mobile friendly website. The key message is, don’t wait to upgrade to mobile responsive or risk not being found easily in Google’s search results.

As more people use mobile devices to access the internet, Google’s algorithms have to adapt to these usage patterns. Today, Google is announcing a critical change to help users discover more mobile-friendly content. Starting April 21, Google will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.

With the increase in mobile traffic, it makes sense that Google would want to ensure the best user experience, and sometimes it takes an algorithm update to make that happen. If your site is not mobile-friendly, it could impact your overall performance and hurt your business, so it’s important to know where you stand.

To get help with making a mobile-friendly site, check out Google’s guide to mobile-friendly sites.