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If you’re looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. Facebook is a great B2C tool and can help you to reach the consumers who matter most to your business. In this guide we’ll cover key marketing objectives such as setting up your page, identifying your target audience, creating compelling content, advertising and measurement. Who better to ask for advice on these objectives than Facebook? This guide has been written by them.

Just like building a successful company, success with Facebook requires both expert knowledge and time. No business becomes an expert overnight, and certainly not without a targeted marketing strategy and regularly reviewing results.


The following Facebook Advertising Guide is designed for those discovering this marketing channel and covers the following fundamentals.

    • Setting up your page
    • Identifying your audience
    • Creating compelling content
    • Advertising
    • Measurement and adjustment

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