Anglican Care Waiapu
Showcase
Brand Development, Marketing Strategy, Website Development, Copywriting, Print Design, Photography, Video Production
The Challenge
Quest was approached to reposition Anglican Care Waiapu (ACW) to better connect with customers and stakeholders across the East Coast of the North Island.
As the social services arm of the Anglican Diocese of Waiapu, ACW delivers a wide range of community services from family support and early childhood education to grief programmes and care for older people across Bay of Plenty, Tairāwhiti, Hawke’s Bay and Tararua.
The challenge was to bring clarity and cohesion to a diverse organisation ensuring the brand could reflect both its deep heritage and its modern role in supporting communities.
Our Thinking
Quest focused on what already underpinned the organisation:
- A long-standing legacy of community care and service
- Strong values grounded in Aroha, Rongo and Hari
- A deep commitment to Te Tiriti o Waitangi and local communities
- A wide range of services delivered across multiple regions
From there, we clarified the positioning and built a brand platform that could unify the organisation while remaining authentic to its purpose.
Brand & Design
The design direction focused on warmth, clarity and connection:
- A human, values-led tone of voice
- A welcoming and accessible visual identity
- Story-led content reflecting real community impact
- Simple, structured layouts to make services easy to understand
Delivered across a suite of work – website, photography, video, print and digital communications.
The Result
- Clearer understanding of services across diverse audiences
- Stronger connection with communities and stakeholders
- A unified brand across regions and programmes
- A more accessible and human expression of the organisation
The key takeaway was that the purpose was already strong. The opportunity was to bring it together into a story people could easily connect with.
