Ovis Management Ltd is a non-profit organisation promoting the control of Sheep Measles. The Ovis Management programme is supported by major processors and monitors 98% of New Zealand lambs processed. Funding partners include Silver Ferns Farms, Ovation, Affco, Alliance, Progressive Meats and Atkins Ranch.
Quest’s initial assignment was a research report to determine strategic marketing gaps and opportunities. Working closely with the Ovis board, a full work programme resulted and included the development of a fresh and contemporary brand mark. This was followed by the production of high engagement video and photography content to improve the digital experience for users. A range of print material was also redesigned.
The mobile-friendly website highlights key programmes and includes a contact form, SEO tools and Google Analytics. In addition, Quest delivers ongoing support for Ovis including marketing strategy, social media management and reporting.