Ovis Management Ltd is a non-profit organisation promoting the control of Sheep Measles. The Ovis Management programme is supported by major processors and monitors 98% of New Zealand lambs processed. Funding partners include Silver Ferns Farms, Ovation, Affco, Alliance, Progressive Meats and Atkins Ranch.
Quest’s initial assignment was a research report to determine strategic marketing gaps and opportunities. Working closely with the Ovis board, a full work programme resulted and included the development of a fresh and contemporary brand mark. This was followed by the production of high engagement video and photography content to improve the digital experience for users. A range of print material was also redesigned.
The mobile-friendly website highlights key programmes and includes a contact form, SEO tools and Google Analytics. In addition, Quest delivers ongoing support for Ovis including marketing strategy, social media management and reporting.
“The key results have included Facebook engagement up 40%, and sheep measles prevalence throughout the country has dropped markedly, in the South Island by 22%. We achieved a lot more than I thought we could achieve. I recommend Quest because they bring a lot of skills to the table, they make your life easy and your business better.” Dan Lynch, Project Manager