Host Accommodation

Originally founded by the New Zealand Automobile Association [AA], Host Accommodation has approximately 80 member properties located throughout the country and is one of New Zealand’s leading networks of hotels, motels and self contained apartments.

Quest’s assignment was to conduct a full strategic review of the organisation with a wide brief covering areas such as customer research and positioning through to tactical market delivery. This resulted in broad strategic outputs over a period of three years including customer needs analysis, brand identity development, website custom design and functionality, photography, print, signage, apparel and a range of tactical marketing campaign messaging. In addition, a full suite of web videos were produced including a unique Host animation and royalty free soundtrack identity.