Aspect Environmental Lining (AEL) is a leading installer of geosynthetic lining systems. Since forming in 2007, AEL has been involved in installations throughout New Zealand, Australia and the Pacific region. Directors Craig McMillan and Greg Terrill have collectively over 40 years’ experience in the lining industry.
Quest was contracted by AEL to conduct a strategic review of marketing and communications. The result was a refreshed Brand Style Guide, an overview video covering the core aspects of the business plus a new mobile friendly responsive website. The new website offers easy navigation on mobile devices such as smartphones and tablets. The site features a video, extensive project gallery for products and services, interactive google location map and contact form. The website is fully expandable and offers an easy to use content management system (CMS) so that the client can easily add pages, copy and images when needed. The website comes complete with CMS training videos and Google Analytics. Quest supports AEL with web hosting, 24/7 server monitoring, regular security updates and weekly backups of all website data.