Agrecovery provides New Zealand farmers and growers with a nationwide programme for container recycling, drum recovery, and the collection of unwanted or expired chemicals. Agrecovery is a not-for-profit charitable trust and represents DairyNZ, Federated Farmers, Horticulture New Zealand, Rural Contractors New Zealand and local government. Daily operations are managed by the Agrecovery Foundation based in Wellington.
Quest’s assignment began with the production of a series of high engagement video productions. The task was to secure Agrecovery participant stories across a range of sectors including cropping, viticulture, horticulture, dairy and agricultural contracting. Shoot locations included Canterbury, Marlborough, Horowhenua, Hawke’s Bay and Waikato. In addition, Quest has also been tasked with securing photography and interviews with a range of programme participants. The output was copy writing a series of articles for publication across national titles that celebrate the success of the scheme.