Abecca Healthcare began as a small canvas manufacturing business in the early 1950s. Today, through extensive diversification, the business has grown to be a world-class leader in the manufacturing of healthcare protection products with clients located in New Zealand and Australia.

Quest’s assignment was to produce a high-quality website and engaging content to enable business growth and top-line lift. The work plan began with the production of compelling video and photography content with shoots ranging from Auckland’s Middlemore Hospital to the Dunedin Hospital.

The resulting e-commerce enabled website offers fast, intuitive functionality complete with an easy to use website content management system (CMS) and Google Analytics. The website features a contact form and SEO tools and the client can easily change website content and add new products and pages supported by comprehensive training videos. Quest also provides ongoing website support with 24/7 monitoring, security, theme updates, content backups and robust website hosting.

Client comment

“In terms of results, our website user sessions have been up 65% in the last 6 months and Quest have been an important partner in that marketing journey for us. I’d recommend Quest because we’ve found them great, the marketing ideas that they’ve come forward with have been well beneficial”

Abecca project result

Abecca overview

Middlemore Hospital story

Animated explainer video

Toni Irvin client story

Dunedin Hospital story

Palmerston North Hospital story