# Quest Marketing --- ## Pages - [Sustainability](https://www.quest.net.nz/sustainability/): Quest commits to a clean, green, and sustainable environment. We do this through energy efficiency, waste management, and community support. - [Animations](https://www.quest.net.nz/animations/): Animations enable you to tell your brand story in a fun, engaging way in a matter of just a few minutes. Create compelling brand videos! - [Photography](https://www.quest.net.nz/photography/): Photography is critical in modern marketing. It also helps drive sales when potential customers visualise themselves using a product/service. - [Social Media](https://www.quest.net.nz/social-media/): Elevate your social media presence with our expert services. Engage your audience, drive brand awareness, and achieve social media success. - [Copywriting](https://www.quest.net.nz/copywriting/): Professional copywriting that captivates and engages your audience in a memorable way. Harness the power of your unique story and get results! - [Email Marketing](https://www.quest.net.nz/email-marketing/): Grow your business with powerful email marketing. Build customer relationships, nurture prospects, and drive growth. Get started today! - [Google Ads](https://www.quest.net.nz/google-ads/): Our Google Ads marketing service is a cost-effective solution. Whether you want to reach more potential customers or increase your sales. - [Zoho CRM](https://www.quest.net.nz/zoho-crm/): Quest offers specialist sales system strategy and training for your team. Manage your staff and projects online with ZOHO CRM. - [Marketing Surveys](https://www.quest.net.nz/marketing-surveys/): Our Marketing Survey service is designed to help you succeed by providing the information you need to make key decisions. - [The Marketing Show](https://www.quest.net.nz/resources/the-marketing-show/): An original series from Quest Marketing. We cover the big questions; how to market the right way, using the right channels, to attract the right audience. - [Free eBooks](https://www.quest.net.nz/resources/free-ebooks/): Access a collection of free ebooks on various topics. Expand your knowledge, gain insights, and stay ahead. Download our free ebooks now! - [Free Marketing Strategy Guide](https://www.quest.net.nz/free-marketing-strategy-guide/): Unlock the power of marketing with our free strategy guide. Gain valuable insights, and actionable tips, and elevate your marketing efforts. - [Free Animation Guide](https://www.quest.net.nz/free-animation-guide/): Get your free animation guide here! It includes easy-to-digest insights into how to use animations to better connect w/ your target audience. - [Free Email Marketing Guide](https://www.quest.net.nz/free-email-marketing-guide/): Get your free email marketing guide here and find the best way to reach your customers with email marketing. - [Free Copywriting Guide](https://www.quest.net.nz/free-copywriting-guide/): If you're looking for a guide on the best way to reach your audience, this free copywriting guide will help set you up for success. - [Free Website Guide](https://www.quest.net.nz/free-website-guide/): Get your free website guide here and learn how to develop high-quality website experiences for your audience. - [Free Branding and Design Guide](https://www.quest.net.nz/free-branding-and-design-guide/): Get your free branding and design guide here! Learn how to use branding and design to connect with your target audience! - [Free Video Guide](https://www.quest.net.nz/free-video-guide/): Get your free video guide here and learn how to use video to tell your business story with your target audience. - [Free Social Media Guide](https://www.quest.net.nz/free-social-media-guide/): Get your free social media guide and learn how to develop a search and social media marketing strategy to engage your audience. - [Free SEO Guide](https://www.quest.net.nz/free-seo-guide/): This free SEO guide includes easy-to-digest insights into how to use SEO to be found by your online target audience. - [Free Google Ads Guide](https://www.quest.net.nz/free-google-adwords-guide/): This digital advertising e-book includes insights into how to use Google Ads to successfully engage your audience. - [Free Facebook Advertising Guide](https://www.quest.net.nz/free-facebook-advertising-guide/): If you're looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. - [Free Website Review](https://www.quest.net.nz/free-website-review/): Our free website review will identify where your website needs updating and how it stacks up against best practices. - [Search Engine Optimsation](https://www.quest.net.nz/seo/): Website SEO for businesses throughout NZ. Improve your website's search engine optimisation with our keyword research, website audits & more! - [Website Security](https://www.quest.net.nz/website-security/): Protect your website with Quest's website security solutions. Safeguard against threats, ensure data integrity, and maintain customer trust. - [eCommerce Websites](https://www.quest.net.nz/ecommerce-websites/): Quest Marketing specialises in WooCommerce, an open-source, fully customisable eCommerce platform for businesses. - [SilverStripe Websites](https://www.quest.net.nz/silverstripe-websites/): SilverStripe is a pioneer, flexible, open-source CMS with great potential, despite being fairly new to the market. - [WordPress Websites](https://www.quest.net.nz/wordpress-websites/): Unlock the power of WordPress websites with Quest. Get professional, customised, and responsive designs. Elevate your online presence today! - [Website Design & Development](https://www.quest.net.nz/website-design-development/): Transform your online presence with Quest's website design and development services. Get responsive, and high-performing websites. - [Branding and Design](https://www.quest.net.nz/branding-and-design/): If you have a business, you need quality branding and design to get market cut-through. Find out more here! - [Services](https://www.quest.net.nz/services/): Services Get your FREE essential marketing guide! Get the guide - [Blog](https://www.quest.net.nz/blog/): Explore the Quest Blog for valuable insights, industry trends, and expert advice. Stay informed and fuel your business growth. - [Contact Us](https://www.quest.net.nz/contact-us/): Contact Quest Marketing today for a FREE Website Review. Enhance your online presence and drive business growth. Request your review now! - [Privacy Policy](https://www.quest.net.nz/privacy-policy/): This is the Privacy Policy for Quest Marketing. For questions or concerns, please contact us directly for assistance. - [Projects](https://www.quest.net.nz/projects/): Over the years Quest has worked on a variety of client projects from global Fortune 500 companies to small and medium-sized local businesses. - [The Essential Marketing Guide](https://www.quest.net.nz/the-essential-marketing-guide/): The Essential Marketing Guide provides insights into how to use successful marketing techniques to successfully grow your audience. - [Quest Talks](https://www.quest.net.nz/resources/quest-talks/): Join the conversation with Quest Talks. Explore insightful discussions, expert opinions, and industry trends. Expand your knowledge! - [Resources](https://www.quest.net.nz/resources/): Expand your knowledge with Quest's learning hub. Access valuable resources, insightful articles, and educational content. - [Community](https://www.quest.net.nz/community/): Quest's commitment to community: Supporting organisations, lending a helping hand, and making a positive impact. - [Who We Work With](https://www.quest.net.nz/who-we-work-with/): Our talented team of specialists have worked with many businesses in many locations over the years. Here are a few brands we have helped. - [Our Team](https://www.quest.net.nz/our-team/): We've been described as a small-town marketing company with big-city capabilities. If you like the sound of that, meet the creative masterminds who make up Quest. - [About Us](https://www.quest.net.nz/about-us/): Your return on investment means everything to us and Quest has the proven results to back that up. Learn more about us! - [Marketing Strategy](https://www.quest.net.nz/marketing-strategy/): Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors. - [Video Production](https://www.quest.net.nz/video-production/): Quest is an independent video production company delivering web video productions for both online and off-line applications. Find out more! - [Home](https://www.quest.net.nz/): Quest Marketing is a digital marketing agency specialising in marketing strategy, websites, video and social media to drive business growth. --- ## Posts - [Confessions of a Marketer: What Your Marketing Team Isn’t Telling You](https://www.quest.net.nz/confessions-of-a-marketer-what-your-marketing-team-isnt-telling-you/): Discover the secret sauce behind every successful brand. Learn the key ingredients that set top brands apart and how to apply them to your business today! - [The Secret Sauce Behind Every Successful Brand](https://www.quest.net.nz/the-secret-sauce-behind-every-successful-brand/): Discover the secret sauce behind every successful brand. Learn the key ingredients that set top brands apart and how to apply them to your business today! - [Why AI Alone Won’t Make Your Marketing Memorable](https://www.quest.net.nz/why-ai-alone-wont-make-your-marketing-memorable/): Artificial intelligence (AI) has rapidly become a valuable tool in the marketing world, driving efficiency and boosting productivity. From automating... - [Consumer Confidence is Up - Here’s Why Your Marketing Should Be Too](https://www.quest.net.nz/consumer-confidence-is-up-heres-why-your-marketing-should-be-too/): In August, New Zealand’s business confidence saw a remarkable surge, climbing 23 points to its highest level in a decade.... - [Are You Known? Unleashing Your Personal Brand](https://www.quest.net.nz/are-you-known-unleashing-your-personal-brand/): In the fast-changing business environment, becoming a recognised leader is about creating a space where your expertise, values, and voice... - [Purple Cow Marketing - Why Uniqueness is Your Best Asset](https://www.quest.net.nz/purple-cow-marketing-why-uniqueness-is-your-best-asset/): Seth Godin is a global marketing thought-leader famous for his innovative ideas. In his best-selling book “Purple Cow”, Seth challenges... - [Fieldays to Fortune: Winning with Smart Follow-Ups](https://www.quest.net.nz/fieldays-to-fortune-winning-with-smart-follow-ups/): National Fieldays has just wrapped up for another year, leaving behind a trail of new connections, innovative products, and countless... - [Winning Trust Online: Rich Website Content Essential](https://www.quest.net.nz/winning-trust-online-rich-website-content-essential/): The marketplace is increasingly competitive, and your website is often the first point of contact for potential customers. Having rich,... - [Is E-commerce the Rocket Fuel for Your Business?](https://www.quest.net.nz/is-e-commerce-the-rocket-fuel-for-your-business/): E-commerce has become an essential tool for businesses of all sizes. It levels the playing field, allowing small to medium... - [5 Marketing Mistakes to Avoid in Tight Economic Conditions](https://www.quest.net.nz/5-marketing-mistakes-to-avoid-in-tight-economic-conditions/): In the current landscape of tight economic conditions, marketing has become increasingly challenging yet crucial for businesses to thrive. As... - [The Art and Science of Digital Marketing - Fuelling Sales Growth](https://www.quest.net.nz/the-art-and-science-of-digital-marketing-fuelling-sales-growth/): Most businesses are on a quest to generate more sales. But digital marketing is a specialist field that’s often not... - [Beyond the Blink - Does Your Website Pass the 8-Second Test?](https://www.quest.net.nz/beyond-the-blink-does-your-website-pass-the-8-second-test/): Digital marketing is changing at lightning speed, and capturing users’ attention is a significant challenge. As the manager of your... - [Decoding the Why - Revealing Quest's Striking New Brand](https://www.quest.net.nz/decoding-the-why-revealing-quests-striking-new-brand/): Change is not just inevitable; it’s essential. And our Quest rebrand is another important step in our evolution. Customer attention... - [Founder story](https://www.quest.net.nz/founder-story/): Hamish Lowry, founder of Quest Marketing, emphatically believes that his clients’ stories have the power to influence people and shift... - [How to build a powerful Website Authority Score](https://www.quest.net.nz/how-to-build-a-powerful-website-authority-score/): In the vast landscape of the internet, where websites jostle for attention, a hidden force plays a crucial role in... - [Captivating the Kiwi Heart: NZ marketing must dos](https://www.quest.net.nz/captivating-the-kiwi-heart-nz-marketing-essentials/): New Zealand offers a vibrant and dynamic market for businesses. But to thrive, understanding how marketing works for the Kiwi... - [9 Essential Steps to Get Found Online](https://www.quest.net.nz/9-essential-steps-to-get-found-online/): In today's digital age, having a strong online presence is crucial for success. Whether you run a small local business... - [The Future of Websites: Human-Centric Marketing](https://www.quest.net.nz/the-future-of-websites-human-centric-marketing/): In the ever-evolving digital landscape, the future of websites will be marked by the power of storytelling, human-centric marketing, and... - [Will AI replace marketing roles?](https://www.quest.net.nz/will-ai-replace-marketing-jobs/): Business owners worldwide are implementing AI for its transformative potential. They see AI as a means to enhance customer experiences,... - [Has your brand developed a community?](https://www.quest.net.nz/has-your-brand-developed-a-community/): There’s little doubt that marketing is getting increasingly difficult. Customers are ignoring, blocking, and streaming their way past conventional sales... - [5 Recommendations for Mobile Friendly Websites](https://www.quest.net.nz/5-recommendations-for-mobile-friendly-websites/): Unlock the power of mobile-friendly websites with these 5 recommendations. Enhance user experience and boost your online presence. --- ## Projects - [Shattky Optometrists](https://www.quest.net.nz/projects/shattky-optometrists/): Shattky Optometrists Projects Digital Growth Shattky Optometrists Greater brand differentiation and 100 years of history communicated as the optometrist brand... - [Te Kahui Tupua](https://www.quest.net.nz/projects/te-kahui-tupua/): Te Kahui Tupua Projects x45 Export Ready Te Kahui Tupua Quest was contracted to assist Te Kahui Tupua, a $3... - [Northland New Zealand](https://www.quest.net.nz/projects/northland-new-zealand/): Northland New Zealand Projects x50 Export Ready Northland New Zealand Our focus was to deliver an 18 month project developing... - [Wines of Gisborne](https://www.quest.net.nz/projects/wines-of-gisborne/): Wines of Gisborne Projects Marketing Strategy Wines of Gisborne The assignment was conducted with key partners Wines of Gisborne, New... - [Cape Kidnappers Reserve](https://www.quest.net.nz/projects/cape-kidnappers-reserve/): Cape Kidnappers Reserve Projects Product Launch Success Cape Kidnappers Reserve Quest’s brief was to help guide the strategic development and... - [The Classic NZ Wine Trail](https://www.quest.net.nz/projects/the-classic-nz-wine-trail/): The Classic NZ Wine Trail Projects x130 Export Ready The Classic NZ Wine Trail The brief was simple – to... - [Mangarara Farm](https://www.quest.net.nz/projects/mangarara-farm/): Mangarara Farm Projects Ecommerce drives revenue Mangarara Farm Mangarara (The Family Farm) is a 610 hectare/1500 acre hill country farm... - [Hydralada](https://www.quest.net.nz/projects/hydralada/): Hydralada Projects VIDEO drives export growth Hydralada Hydralada Company has been manufacturing and supplying elevating work platform innovations for more... - [Host Accommodation](https://www.quest.net.nz/projects/host-accommodation/): Host Accommodation Projects Business Growth Host Accommodation Originally founded by the New Zealand Automobile Association , Host Accommodation has approximately... - [Agrecovery](https://www.quest.net.nz/projects/agrecovery/): Agrecovery Projects X10 Champion Stories Agrecovery Agrecovery provides New Zealand farmers and growers with a nationwide programme for container recycling,... - [HB Regional Council](https://www.quest.net.nz/projects/hb-regional-council/): HB Regional Council Projects X5 Video Stories HB Regional Council The Hawke’s Bay Regional Council is a significant employer in... - [Central Silo Systems](https://www.quest.net.nz/projects/central-silo-systems/): Central Silo Systems Projects +50% Sales Enquiries Central Silo Systems Central Silo Systems are specialists in grain silos, grain handling... - [Camco Industries](https://www.quest.net.nz/projects/camco-industries/): Camco Industries Projects +48% Revenue Growth Camco Industries Camco Industries is New Zealand’s leading commercial vehicle fit-out company working with... - [Sky Sport Next](https://www.quest.net.nz/projects/sky-sport-next/): Sky Sport Next Projects X2 Audience Growth Sky Sport Next Sky Sport commissioned Quest for coverage of the TrackMe Life... - [Kia Ora Hauora](https://www.quest.net.nz/projects/kia-ora-hauora/): Kia Ora Hauora Projects X10 Video Stories Kia Ora Hauora Kia Ora Hauora is a Māori Health workforce development programme... - [CR McPhail](https://www.quest.net.nz/projects/cr-mcphail/): CR McPhail Projects +60% Revenue Growth CR McPhail CR McPhail is a New Zealand based travel company with a difference;... - [Juken New Zealand](https://www.quest.net.nz/projects/juken-new-zealand/): Juken New Zealand Projects X11 Video Stories Drive Growth Juken New Zealand Japanese owned Juken New Zealand has been involved... - [ISL Industrial](https://www.quest.net.nz/projects/isl-industrial/): ISL Industrial Projects +30% Revenue Growth ISL Industrial ISL Industrial Ltd operates from a modern purpose-built distribution warehouse and office... - [WR Twigg](https://www.quest.net.nz/projects/wr-twigg/): WR Twigg Projects x5 eCommerce Sales WR Twigg Buy Tools Online is the online store of Wellington-based W R Twigg... - [3D Growth](https://www.quest.net.nz/projects/3d-growth/): 3D Growth Projects +60% Export Metric 3D Growth Founder Jeremy Moore set up 3D Growth to help businesses with their... - [Native Woodcraft](https://www.quest.net.nz/projects/native-woodcraft/): Native Woodcraft Projects +60% eCommerce Sales Native Woodcraft Quest Marketing’s assignment was to develop a mobile-friendly e-commerce website for this... - [Forsi Innovations](https://www.quest.net.nz/projects/forsi-innovations/): Forsi Innovations Projects +30% Market Share Growth Forsi Innovations Forsi Innovations designs and builds cutting edge water filtration equipment. Quest’s... - [Croplands Spray Shop](https://www.quest.net.nz/projects/croplands-spray-shop/): “We’ve increased our profit by 50%. I’d have no hesitation in recommended Quest Marketing. They did a great job for... - [Fisher Funds](https://www.quest.net.nz/projects/fisher-funds/): Fisher Funds Projects Video Builds Trust Fisher Funds Fisher Funds is one of New Zealand’s leading investment management companies with... - [Combi Clamp](https://www.quest.net.nz/projects/combi-clamp/): Combi Clamp Projects +50% Revenue Growth Combi Clamp Combi Clamp was founded by husband and wife team Wayne and Lynley... - [HB District Health](https://www.quest.net.nz/projects/hb-district-health/): Hawke’s Bay District Health Board Projects +60% Recruitment Growth Hawke’s Bay District Health Board The Hawke’s Bay District Health Board... - [ABB](https://www.quest.net.nz/projects/abb/): ABB Projects Video Creates Business ABB ABB is a global leader in power and automation technologies. Based in Zurich, Switzerland,... - [Hohepa](https://www.quest.net.nz/projects/hohepa/): Hohepa Projects x2 Funding Increase Hohepa Hohepa caters for special needs children and adults. The business employs over 500 staff... - [VetServices](https://www.quest.net.nz/projects/vet-services-hawkes-bay/): Vet Services Hawke’s Bay Projects X3 Mobile Web Growth Vet Services Hawke’s Bay Quest Marketing’s assignment was to develop a... - [Hustler](https://www.quest.net.nz/projects/hustler-equipment/): Hustler Equipment Projects X50 Video Stories Hustler Equipment Hustler bale feeders, bale handlers, sprayers and forklifts are world-class, and the... - [Abecca](https://www.quest.net.nz/projects/abecca/): Abecca Projects +65% Website Traffic Abecca Abecca Healthcare began as a small canvas manufacturing business in the early 1950s. Today,... - [Ovis Management](https://www.quest.net.nz/projects/ovis-management/): Ovis Management Projects +40% Engagement Ovis Management Ovis Management Ltd is a non-profit organisation promoting the control of Sheep Measles.... --- # # Detailed Content ## Pages > Quest commits to a clean, green, and sustainable environment. We do this through energy efficiency, waste management, and community support. - Published: 2023-12-01 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/sustainability/ Sustainability Quest believes that it has a responsibility to contribute to a cleaner, healthier and more sustainable environment. As such, the company has adopted environmental sustainability criteria into its business processes. This is part of Quest’s ongoing commitment to looking after the planet and future generations. We have also joined Air New Zealand in our support for The Mangarara Family Farm and Eco-Lodge. Quest provided production support to Mangarara as part of the Million Metres Streams crowd funding initiative. Quest is also actively engaging in activities that include: Energy Efficiency Reducing the amount of electricity, gas and fuel used by the business. Quest operates a ‘switch it off’ policy with internal heating on a timer system with thermostat control. A large internal sky light has been designed to allow maximum heating from the sun while insulation and optimal orientation of the building allow solar efficiency. Sensor lights ensure power is used only when needed and light bulbs are energy efficient rated. Only cold water is run through the office and bathroom facilities to save power. Vehicle tyre pressures are maintained to recommended levels and fuel efficiency techniques are used when driving to ensure optimal fuel consumption. Waste Management Reducing, recycling and managing waste produced by the business. Quest practices a ‘Reduce, Reuse, Recycle and Rethink’ philosophy. All organic waste including coffee grinds are fed to our pigs on The Plum Farm, our Organic Farm New Zealand Certified property. Quest is a supporter of Ecostore and actively sources its wide range... --- > Animations enable you to tell your brand story in a fun, engaging way in a matter of just a few minutes. Create compelling brand videos! - Published: 2023-11-09 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/animations/ Animations enable you to tell your brand story in a fun, engaging way in a matter of just a few minutes. Animations Services Video Marketing Quest’s video marketing is a powerful addition to your brand’s promotional toolbox. It’s one of the most versatile and profitable digital marketing strategies. Animations enable you to tell your brand story in a fun, engaging way in a matter of just a few minutes. Turning to video animators like Quest to create compelling brand videos is a smart strategy. 5 Reasons Animated Videos Are Great For Your Brand Higher Viewership And More Sales With customers being bombarded with various kinds of online content, they want to pick something that’s simple, informative, and quick to consume. When it comes to consuming content, watching a video is more attractive than reading text. Vision is our most dominant sense, and a vast majority of people are visual learners. Viewers retain 95% of a message they learn through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a greater impact on the viewer’s mind. The chances of more views and shares increase with the use of animations. This is because they make the videos simpler to understand. People will be encouraged to share animated videos with their friends and co-workers. Thus, they will become your brand’s promoters. 01 Complex Topics Can Be Easily Simplified With customers being bombarded with various kinds of online content, they want to pick something that’s simple, informative, and quick to consume. When it comes to consuming content, watching a video is more attractive than reading text. Vision... --- > Photography is critical in modern marketing. It also helps drive sales when potential customers visualise themselves using a product/service. - Published: 2023-11-09 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/photography/ Photography is critical in modern marketing. Visual elements increase people’s willingness to read content by a whopping 80% and photography speeds up processing in the brain. Photography Services Photography is critical in modern marketing. Visual elements increase people’s willingness to read content by a whopping 80% and photography speeds up processing in the brain. Photography can also help drive sales when potential customers can visualise themselves using a product or service. Quest remains busy producing high quality photography for a wide range of clients. Here’s a small sample of some of our client projects, click on the images for more. You will see that our work is often integrated across a wide range of marketing applications including both digital and print. Related Projects View All Projects Get your FREE website review! Get the guide --- > Elevate your social media presence with our expert services. Engage your audience, drive brand awareness, and achieve social media success. - Published: 2023-11-09 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/social-media/ Many businesses find social media overwhelming – there are so many channels available, and the functionality is constantly changing. Social Media Services Many businesses find social media overwhelming – there are so many channels available, and the functionality is constantly changing. You may be worried that you don’t have the time or expertise to successfully deliver social media. “The first step is to develop a social media strategy. This is the master plan for how to create, post, and engage with your social media audience”- Hamish Lowry, Quest Founder The common questions we get from our customers include: How effective is social media? Does social media really work? Why is my social media not working? What are the best social channels for my business? The Quest Social Media Strategy Define Your Audience Buyer Personas The first step to creating a social media marketing strategy is to determine your buyer persons considering your buyer persona audience, you’ll then be able to determine what content will attract the type of customers you hope to engage and keep interested. 01 Determine Which Social Platforms Are Right For You As social media marketers, we help you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use – it’s more about the needs of your target audience and where they tend to spend their time. 02 Create Unique And Engaging Content With the millions of social media users and lots of smart competitors out there, it’s critical that your content is unique and engaging. Quest... --- > Professional copywriting that captivates and engages your audience in a memorable way. Harness the power of your unique story and get results! - Published: 2023-11-09 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/copywriting/ Copywriting is an art. Just as every brush stroke on a painting contributes to the impact of the final piece, compelling copy sets the scene for irresistible intrigue. Copywriting Services Copywriting is the art of writing words that drive results. Copywriting is an art. Just as every brush stroke on a painting contributes to the impact of the final piece, compelling copy sets the scene for irresistible intrigue. Every sentence is influential in capturing attention, and determining if someone will read everything you have to say. Once you understand how your readers think, you can start crafting copy that will resonate with their needs, expectations and pain points and grab their attention every time. First Impressions Words help potential customers decide if your business is trustworthy and professional. Grammar, spelling, and tone are vital in creating that all-important first impression about your product or service. This is especially true if that initial visit is online. Your business has just seconds to wow your audience before they are off searching your competitors’ websites, which may look more polished. Stand out from competitors Today, customers are continually bombarded with marketing messages from all angles. How do you get your message heard above all the noise and chaos of a busy marketplace? Not only that, but have it withstand detailed scrutiny as website visitors compare what you offer online with your opposition. Whether it is for online or printed mediums, copywriters are experts at harnessing the power of your unique story and conveying it in an engaging and memorable way. They also know how to showcase the virtues of your product or service to your target market, so that readers realise... --- > Grow your business with powerful email marketing. Build customer relationships, nurture prospects, and drive growth. Get started today! - Published: 2023-11-09 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/email-marketing/ Email marketing is a powerful way to grow your business and a powerful tool that allows you to build relationships with your customers and prospects and grow your business. Email Marketing Services Email marketing is a powerful way to grow your business and a powerful tool that allows you to build relationships with your customers and prospects and grow your business. Email provides a direct connection with the people who matter most: your customers and prospects. By using email marketing, you can deliver timely communications that are personal and relevant, which helps you build long-term relationships that lead to increased customer loyalty and repeat business. What's Our Quest Email Production Process? Define Your Goals & Objectives You’ll work with Quest to define your goals and objectives for the campaign. Together, we’ll determine which metrics will best help us measure success (for example: click rate, open rate, unsubscribe rate). Then we’ll create an email format that fits both your brand voice and personality. 01 Testing & Sending We’ll send out a test batch of emails to see if everything looks right and works as expected. If not, we’ll make any changes necessary before sending out the rest of the batch. 02 But Does Email Marketing Work? When you want to communicate something about your brand, email marketing is one of the most cost-effective ways to do so. In fact, a study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why our Quest Mailchimp service gives you the tools... --- > Our Google Ads marketing service is a cost-effective solution. Whether you want to reach more potential customers or increase your sales. - Published: 2023-11-09 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/google-ads/ Our Google Ads marketing service is a cost-effective solution. Whether you want to reach more potential customers or increase your sales, Quest is here to help. Google Ads Services Do You Need Help Promoting Your Business? Our Google Ads marketing service is a cost-effective solution. Whether you want to reach more potential customers or increase your sales, Quest is here to help. Grow Your Online Business The Quest Google Ads service is designed to help you grow your online business by leveraging the power of search advertising. And we’re not like many Google Ads agencies who charge up to 30% of your marketing budget on managements fees. Quest only charges for the work hours that we do for you. That’s it. No hidden fees. Google Ads is a great way to reach potential customers and increase awareness of your business. With our Google Ads service, you can specifically target your ideal customers with relevant ads. This helps you get in front of the right people at the right time, leading them to visit your website and convert into sales leads. Extend Your Reach Google Ads with Quest is a fast, flexible way to reach customers across the web. By increasing your online visibility, you can drive new customers and increase your sales. Quest makes sure you know where your money is going by showing you the relevant Google Ads analytics. This includes data on your specific ads, performance, and how they impact your overall performance and growth. We make it easy for you to see the data you need to make informed decisions fast. Building The Right Strategy We’ll create a Google Ads account for you... --- > Quest offers specialist sales system strategy and training for your team. Manage your staff and projects online with ZOHO CRM. - Published: 2023-11-09 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/zoho-crm/ Manage Your Staff And Projects Online With Zoho CRM. We teach our customers how to secure leads and build a sales funnel, and efficiently nurture and win more business. Zoho CRM Services Manage Your Staff And Projects Online With Zoho CRM Here at Quest, we love helping businesses grow and succeed! We teach our customers how to secure leads and build a sales funnel, and efficiently nurture and win more business. Guided by our talented team of experienced professionals, you’ll discover our proven lead management and project tracking strategies that will help coordinate your team and achieve enhanced business efficiency, tracking and profitability. https://player. vimeo. com/video/418664748 We are huge Zoho software fans at Quest. The software service has been voted by many as the leading CRM and Project management system in the market given its low pricing and high functionality. Having completed an extensive review of the world’s leading Customer Relationship Management (CRM) and marketing automation systems, Quest has also discovered first hand that Zoho offers the very best bang for your buck. We will help you help install and set up the system and provide in-depth guidance to ensure you get optimal value from your investment. Award-Winning Applications The Zoho cloud-based system offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Zoho applications allow you to run your business processes, manage your information and be more productive while at the office or on the go, without having to worry about expensive or outdated software. To find out more, contact our team of remote business, productivity & collaboration specialists. Related Projects View All Projects Get your FREE website review! Get the guide --- > Our Marketing Survey service is designed to help you succeed by providing the information you need to make key decisions. - Published: 2023-11-09 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/marketing-surveys/ Quest helps you identify your most effective marketing strategies and give you the information you need to increase product, service, and sales performance. We help you get answers to your questions fast. Marketing Surveys Services Leading companies use marketing surveys to improve performance. Quest helps you identify your most effective marketing strategies and give you the information you need to increase product, service, and sales performance. We help you get answers to your questions fast. Designed To Help You Succeed Our Marketing Survey service is designed to help you succeed by providing the information you need to make key decisions and our surveys make it easy for you to start collecting feedback in just minutes. We offer hundreds of formats and questions across different survey types, all designed to get you accurate results you can rely on. Quest works with you to design and execute surveys that help you uncover valuable insights that solve your business challenges. And we’ve worked with some of New Zealand’s biggest brands to help them better understand their customers and market opportunities. We’re with you at every step on your journey to uncovering business insights. We design and execute marketing surveys that help you solve your most important business challenges. Do you need qualitative research? Our Quest approach uses data obtained from first-hand observation such as interviews, questionnaires (on which participants write descriptively) and focus groups. This data is generally nonnumerical. Quantitative Research Another Quest survey technique is quantitative research. This is often used to prove or disprove a predetermined hypothesis. And quantitative questions tend to take up the major bulk of most Quest surveys. When we create a quantitative question, we generally make sure it will... --- > An original series from Quest Marketing. We cover the big questions; how to market the right way, using the right channels, to attract the right audience. - Published: 2023-11-09 - Modified: 2024-09-09 - URL: https://www.quest.net.nz/resources/the-marketing-show/ The Quest Marketing Show An original series from respected digital agency Quest Marketing. Quest’s Founder, Hamish Lowry, talks marketing with successful business leaders. We cover the big questions; how to market the right way, using the right channels, to attract the right audience. We’re Quest, and this is the Quest Marketing Show! https://player. vimeo. com/video/408651148 Episodes https://player. vimeo. com/video/407429634 Episode 1: Caro Uttley Digital Success Manager. Quest Marketing In this episode, you’ll meet Caro Uttley, she’s been the brains behind some of Quest’s most successful marketing campaigns. Learn how Caro has overcome cancer and succeed in her marketing projects. Caro is a talented copywriter and marketing strategist. https://player. vimeo. com/video/408181970 Episode 2: Tim Eagle, Visique Shattky Optometrists In this episode, you’ll meet Tim Eagle, Director of Visique Shattky Optometrists. Tim shares his experience working with traditional and digital marketing. Specifically, Tim shares his ‘game theory’ on how to compete with global brands and succeed. https://player. vimeo. com/video/408646880 Episode 3: Kerry Henderson, Business Strategist In this episode, you’ll meet Kerry Henderson, respected business manager and strategist. Discover how Kerry led her team through the successful rebranding and marketing strategy for PORSE In-Home Childcare, New Zealand’s early childhood education innovator. https://player. vimeo. com/video/411217926 Episode 4: Dan Lynch, Project Manager, Ovis Management In this episode, you’ll meet Dan Lynch from Ovis Management. Dan is an agri-business insider and offers his insights into the changing rural marketplace. He discusses the need to go digital and adapt communications and channels for new audiences. https://player. vimeo.... --- > Access a collection of free ebooks on various topics. Expand your knowledge, gain insights, and stay ahead. Download our free ebooks now! - Published: 2023-11-09 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/resources/free-ebooks/ Free eBooks The Essential Marketing Guide The Essential Marketing Guide provides insights into how to use successful marketing techniques to successfully grow your audience. Get Your Copy Now eBooks The Marketing Strategy Guide This guide includes easy-to-digest insights into how to develop a marketing strategy to be successful with engaging your target audience. Get Your Copy Now The Email Marketing Guide This guide includes easy-to-digest insights into how to use email marketing to cost-effectively connect with your target audience. Get Your Copy Now The Copywriting Guide This guide includes easy-to-digest insights into how to develop copywriting to best connect with your target audience. Get Your Copy Now The Website Guide This guide includes easy-to-digest insights into how to develop high-quality website experiences for your target audience. Get Your Copy Now The Branding & Design Guide This guide includes easy-to-digest insights into how to use branding and design to connect with your target audience. Get Your Copy Now The Video Guide This guide includes easy-to-digest insights into how to use video to tell your business story with your target audience. Get Your Copy Now The Social Media Guide This guide includes easy-to-digest insights into how to develop a search and social media marketing strategy to engage your target audience. Get Your Copy Now The SEO Guide This guide includes easy-to-digest insights into how to use SEO to be found by your online target audience. Get Your Copy Now The Google Ads Guide This digital advertising e-book includes insights into how to... --- > Unlock the power of marketing with our free strategy guide. Gain valuable insights, and actionable tips, and elevate your marketing efforts. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-marketing-strategy-guide/ Get Your Free Marketing Strategy Guide This guide includes easy-to-digest insights into how to develop a marketing strategy to be successful with engaging your target audience. Since 2005, Quest has been providing marketing strategy support to clients across a range of business sectors. We conduct tailored analysis and take a birds-eye look at your business, then help with the right strategies so you can build revenue. Quest is also registered with the Ministry of Business, Innovation & Employment (MBIE) and the Regional Business Partner Network to deliver funded programmes to help your business grow and succeed. The funding gives access to expert advice and support, so reach out if you’d like to see if you might qualify. What You Get:Defining Your WhyUnderstanding your customersAnalysing your competitorsSWOT analysis, where you fit in the marketMarketing tactics and the 4PsResults and refinement Download your Free Effective Marketing Strategy Guide (7. 18 MB) --- > Get your free animation guide here! It includes easy-to-digest insights into how to use animations to better connect w/ your target audience. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-animation-guide/ Get Your Free Animation Guide This guide includes easy-to-digest insights into how to use animations to better connect with your target audience. And here at Quest, creating animations is one of favourite projects and we are actively managing animated video marketing campaigns for a range of clients. Understanding animated video marketing is an important step in reaching the people who matter the most to your business. If you’re looking for a guide on how to use animations to help grow your business, then you’ve come to the right place. What You Get:Characteristics of animated videosThe key benefits of animationsWhy animations get the message across betterThe different types of animationsAnimation case studies Download your Free Animation Guide (3. 62 MB) --- > Get your free email marketing guide here and find the best way to reach your customers with email marketing. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-email-marketing-guide/ Get Your Free Email Marketing Guide This guide includes easy-to-digest insights into how to use email marketing to cost-effectively connect with your target audience. Today, we’re often inundated with email marketing campaigns, and yes, some of them may be uninvited. Having said that, there’s no denying the impact a well-crafted message can have on your customers. When used correctly, email marketing can be extremely cost-effective too. If you’re looking for a guide on the best way to reach your customers with email marketing, this guide will help set you up for success. What You Get:Does email marketing still work? How to get an email listWhich email platforms are best to useHow much email marketing costsDeciding what to writeMeasuring your performance Download your Free Email Marketing Guide (3. 40 MB) --- > If you're looking for a guide on the best way to reach your audience, this free copywriting guide will help set you up for success. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-copywriting-guide/ Get Your Free Copywriting Guide This guide includes easy-to-digest insights into how to develop copywriting to best connect with your target audience. Copywriting is an art. Just as every brush stroke on a painting contributes to the impact of the final piece, compelling copy sets the scene for irresistible intrigue. Every sentence is influential in capturing attention to determine if someone will read further. Once you understand how your readers think, you can start crafting copy that will resonate with their needs, expectations, and pain points and grab their attention every time. If you’re looking for a guide on the best way to reach your audience with copywriting, this guide will help set you up for success. What You Get:The different types of copywritingHow to copywrite: copywriting strategiesUsing the right toneKnowing your audienceWhy storytelling worksSolving reader pain points Download your Free Copywriting Guide (766. 54 KB) --- > Get your free website guide here and learn how to develop high-quality website experiences for your audience. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-website-guide/ Get Your Free Website Guide This guide includes easy-to-digest insights into how to develop high-quality website experiences for your target audience. And here at Quest, we are website development experts. From simple websites to product catalogues and e-commerce, Quest’s got you covered. But understanding how to make a great website is critical to reaching the people who matter most to your business. Just like building a successful company, websites require both expert knowledge and time. What You Get:How to get found onlineMeta tags for page titles and descriptionsCritical design and usability featuresEssential website content elementsHow to increase conversions Download your Free Website Guide (2. 23 MB) --- > Get your free branding and design guide here! Learn how to use branding and design to connect with your target audience! - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-branding-and-design-guide/ Get Your Free Branding & Design Guide This guide includes easy-to-digest insights into how to use branding and design to connect with your target audience. A brand is so much more than simply a logo. It’s about using creativity to stand out from your competitors and add value. In today’s cluttered world, you only have a few seconds to get your message across so your audience needs to fully be engaged from the get-go. If you’re looking for a guide on the best way to connect with your customers using branding and design, this guide will help set you up for success. What You Get:What is branding? The importance of brandingBrand awareness, identity, and recognitionHow to create a great brandTarget audience, visual assets, brand voiceTreating your brand as a personBrand strategy and consistency Download your Free Branding and Design Guide (3. 22 MB) --- > Get your free video guide here and learn how to use video to tell your business story with your target audience. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-video-guide/ Get Your Free Video Guide This guide includes easy-to-digest insights into how to use video to tell your business story with your target audience. And here at Quest, we are video production experts. Videos are one of the best, if not the best, digital mediums to help promote your business. The reason is that video uses sight, sound, motion, and emotion. In other words, it’s fully immersive and viewers are much more likely to remember your message using this visual medium. Search engines also rank websites containing videos higher than those that don’t. Just like building a successful company, video production requires both expert knowledge and time. What You Get:How to develop your video storyCamera shots and film techniquesRecording quality audioSetting up great lightingHow to edit your footageHow to publish and promote your video Download your Free Video Guide (1. 47 MB) --- > Get your free social media guide and learn how to develop a search and social media marketing strategy to engage your audience. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-social-media-guide/ Get Your Free Social Media Guide This guide includes easy-to-digest insights into how to develop a search and social media marketing strategy to engage your target audience. And here at Quest, we are actively creating and managing search and social media marketing campaigns for our valued clients. It’s not just about producing compelling content; you also need to learn how to develop effective content plans and monitor and refine your campaign tactics over time. Just like building a successful company, effective search and social media require both expert knowledge and commitment. What You Get:Setting goals and metricsEngagement, website traffic and lead generationPicking objectives and key resultsOrganic content vs. paid contentEmerging social media trendsA new generation of consumers Download your Free Social Media Guide (1. 03 MB) --- > This free SEO guide includes easy-to-digest insights into how to use SEO to be found by your online target audience. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-seo-guide/ Get Your Free SEO Guide This guide includes easy-to-digest insights into how to use SEO to be found by your online target audience. And here at Quest, our websites are built on WordPress as it’s one of the best, if not the best, Content Management System (CMS) when it comes to SEO. Search engines use complex, and jealously guarded, mathematical formulas called algorithms to determine how sites rank. Good SEO involves the work that goes into making your website an authority in the eyes of search engines like Google, so that they’ll recommend you to users, by ranking you higher. Just like building a successful company, SEO requires both expert knowledge and time. What You Get:SEO copywriting and holistic SEOKeyword researchPreparing your textWriting your textCorrecting your text Download your Free SEO Guide (1. 37 MB) --- > This digital advertising e-book includes insights into how to use Google Ads to successfully engage your audience. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-google-adwords-guide/ Get Your Free Google Ads Guide This e-book includes insights into how to use Google Ads to successfully engage your audience. You’ll see that the set up process is relatively quick and easy. Who better to ask for tips than Google, so the content for this guide has been supplied by them. It stands to reason that businesses can learn a thing or two from Google. The company is the most influential search engine on the planet with over 70% market share. Here at Quest we are actively creating and managing Google ad campaigns. Understanding Google is critical in reaching the people who matter most to your business. This digital advertising Guide to Google Ads is designed with the new advertiser in mind and includes a range of instructions covering the following steps: What You Get:Creating a login Targeting a geographic region Setting your daily budget Controlling how much you spend per click Creating ad(s) Selecting keywords Entering billing information Download your Free Google Ads Guide (1. 32 MB) --- > If you're looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. - Published: 2023-11-09 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/free-facebook-advertising-guide/ Get Your Free Facebook Advertising Guide If you’re looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. Facebook is a great B2C tool and can help you to reach the consumers who matter most to your business. In this guide we’ll cover key marketing objectives such as setting up your page, identifying your target audience, creating compelling content, advertising and measurement. Who better to ask for advice on these objectives than Facebook? This guide has been written by them. Just like building a successful company, success with Facebook requires both expert knowledge and time. No business becomes an expert overnight, and certainly not without a targeted marketing strategy and regularly reviewing results. The following Facebook Advertising Guide is designed for those discovering this marketing channel and covers the following fundamentals. What You Get:Setting up your pageIdentifying your audienceCreating compelling contentAdvertisingMeasurement and adjustment Download your Free Facebook Advertising Guide (1. 44 MB) --- > Our free website review will identify where your website needs updating and how it stacks up against best practices. - Published: 2023-11-09 - Modified: 2024-09-09 - URL: https://www.quest.net.nz/free-website-review/ Request A Free Website Review A website is not like a brochure where once you print it, the job is done. Rather you need to think of your website as a garden, a living thing that needs weeding, re-planting, and some fertiliser. For a website, this maintenance can include the removal of out-of-date content, adding new features, copy and images, and doing regular updates to make sure your website keeps pace with the latest user needs and security standards. Our free website review will identify where your website needs updating and how it stacks up against best practice. You will receive our key recommendations to help better achieve your online goals. Important Notice:We are currently experiencing very high rates of enquiry and we will get back to you as soon as we can. Thanks in advance, we really appreciate your patience. Free Website Review "*" indicates required fields Name* First Last CompanyEmail* Phone*Website* Where did you hear about us? *Please select... Google AdsRadio AdsOrganic SearchEmail MarketingWord of MouthQuest Marketing ShowInstagramFacebookLinkedInYouTubeOtherHow long ago was your website built or last upgraded? * Less than a month Less than a year 1-2 years 3-5 years More than 5 Years = 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_2');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_2'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_2'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2'). removeClass('gform_validation_error');}setTimeout( function {... --- > Website SEO for businesses throughout NZ. Improve your website's search engine optimisation with our keyword research, website audits & more! - Published: 2023-11-08 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/seo/ What’s the use of having a website that showcases your product or service in a way that is irresistible to your target audience – if no one can find it in an online search? Search Engine Optimisation (aka SEO) Services What’s the use of having a website that showcases your product or service in a way that is irresistible to your target audience – if no one can find it in an online search? Your business remains undiscovered. Website SEO (Search Engine Optimisation) can help tackle this. What Is Website SEO? It’s a form of online marketing that focuses on improving your website position in search engine results when someone enters a search query – without having to pay for an ad to get a prominent position. Your website position is important, because the closer it is to the top of the list, the more likely it is to be seen by potential customers! 4 Key Benefits Of SEO No advertising costs Website SEO can improve where your website is ranked by helping to drive organic traffic to your site, rather than getting searchers there through paid ads. 01 Attracts Highly Qualified Leads Organic traffic is valuable because it brings highly qualified visitors to your website. Searchers are more engaged because they have a very specific intent and are more likely to become customers if your website provides what they want once they get there. 02 Search engines rate it A search engine’s job is to provide searchers with the most relevant and trustworthy information it can find in response to a search query, then rank that information in order of usefulness. Steady organic traffic tells search engines that searchers consider a website credible... --- > Protect your website with Quest's website security solutions. Safeguard against threats, ensure data integrity, and maintain customer trust. - Published: 2023-11-08 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/website-security/ Website Security Services When it comes to website security, it’s okay if you’re not an expert. Running a business requires your full attention. Security is an ever-changing field, where continuous education is necessary; most people simply don’t have time to keep up with it. The good news is that Quest offers its clients robust website security support. If you are going it alone however, you can’t just assume that your website is secure. If you haven’t done anything to beef up the security, it’s probably vulnerable for attacks. These are the steps you need to get done to improve your website security. SSL Certificates All Quest websites have SSL certificates. SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can access it. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. Choose a safe web hosting provider Quest’s robust web hosting solution has up to date security on its servers, and our website clients benefit from those same levels of protection. Update your software Quest offers regular software updates as a standard feature of its website service and support . Any software you’re using on your website needs to be kept up to date. This includes WordPress and SilverStripe software, plugins and CMS. Backup your website All of Quest’s websites are backed up weekly to ensure the safety of your content. When it comes to securing your... --- > Quest Marketing specialises in WooCommerce, an open-source, fully customisable eCommerce platform for businesses. - Published: 2023-11-08 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/ecommerce-websites/ Quest Marketing specialises in WooCommerce, an open-source, fully customisable eCommerce platform for businesses. eCommerce Websites Services Quest Marketing specialises in WooCommerce, an open-source, fully customisable eCommerce platform for businesses. As the world becomes increasingly connected via digital platforms, e-commerce has become an important focus for many. Quest has been busy developing website solutions with WooCommerce for a number of years, here’s some of our work. With over half of consumers purchasing products online both here and abroad, there is no better time than now to adopt an e-commerce strategy. The benefits of e-commerce platforms are numerous – it allows you to target your audience with direct purchase and shipping options. Combine your physical store with your online store – a winning combination. Why WooCommerce? Made for developers – built by more than 350 contributors from around the globe, the WooCommerce solution has developers at the heart. Create a beautiful store where customers can find what they want – a successful sale starts long before someone clicks “buy. ” Create a store as unique as your brand and create a special experience for navigating your products, content and site. Sell any product, any time – a sale is the destination, and your online store is where customers can either abandon things in the aisles or finish strong. With WooCommerce, customers can purchase your products at their convenience. Manage orders and customers – get orders out the door in a timely manner and keep customers updated to spark future purchases and happiness. WooCommerce has a set of features to make this easier all around. Optimise... --- > SilverStripe is a pioneer, flexible, open-source CMS with great potential, despite being fairly new to the market. - Published: 2023-11-08 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/silverstripe-websites/ SilverStripe Websites Services SilverStripe is a pioneer, flexible, open-source CMS with great potential, despite being fairly new to the market. It may not have a lead over WordPress in the website categories, but it’s managed to win awards, and continue maintaining a steady flow of new projects. Quest’s developers use its framework to build secure, high-performing and robust sites and apps, besides creating a responsive and accessible user experience. SilverStripe is easy to use, SEO-friendly, and super-secure as its robust security is threaded across its interface and back-end technology. SilverStripe doesn’t rely on third-party plugins like WordPress for better functionality. Each tool it offers is built and developed by SilverStripe, cutting out plugin issues. Why SilverStripe? Quest has chosen SilverStripe for the following range of benefits: Easy to use Super secure SEO-friendly Development versatility User-friendly back-end admin interface Large array of tools Useful modules Professionally designed templates Scalability Overall, SilverStripe is an exceptional web platform worth considering and a strong contender in the open-source market – it’s not just a little CMS from New Zealand. SilverStrip Or WordPress? Ultimately, your choice will be determined by your requirements and your budget. If you want a unique site with specific functionalities, SilverStripe is great, but if you’re on a tight budget and requirements aren’t so complex, WordPress maybe the better option. SilverStripe isn’t just a CMS framework, so you can do pretty much anything on it from brochure sites, to complex business critical and transaction systems. However, you can’t upgrade it at... --- > Unlock the power of WordPress websites with Quest. Get professional, customised, and responsive designs. Elevate your online presence today! - Published: 2023-11-08 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/wordpress-websites/ WordPress Websites Services WordPress runs a third of all websites and, as such, has the largest global share by far. As an open-source tool, the WordPress core software is supported by thousands of developers, and powers sites for more than 60 million people. It’s no surprise that WordPress is so popular, the web platform is search-engine friendly and offers complete control over your website’s files and data. You’ll benefit from access to a vast collection plugins, extensions, and add-ons without incurring the additional expenses and potential delays involved in extra web development time. Why Wordpress? WordPress is easy to customise and offers thousands of themes. In addition, there are third-party integrations available for many popular software tools such as Mailchimp, Google Analytics, Gravity Forms, Yoast SEO, You Tube, Woo-commerce, PayPal and more. Blog, website, or both Build a blog to share your news and industry expertise. Build a beautiful portfolio or a robust business site. Intuitive editor The WordPress content management system (CMS) editor is fast, intuitive, and includes HTML support. Your work is saved every few seconds, so you’ll never miss a word. We can even expand on this by using a drag-and-drop page builder to give you even greater control. Upload or embed media Drag‑and‑drop images into posts and pages. Create designer‑friendly photo galleries. Embed audio, video, documents, and more all at the click of a button. Optimised for growth WordPress and its functionality can be extended in a variety of ways from the use of plugins or... --- > Transform your online presence with Quest's website design and development services. Get responsive, and high-performing websites. - Published: 2023-11-08 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/website-design-development/ Quest works with both WordPress and SilverStripe and can advise you on the best website option to meet your requirements. Both systems are versatile and let you create top-ranked, interactive sites. Quest also builds E-commerce websites to help you grow an online business. Website Design & Development Services Quest works with both WordPress and SilverStripe and can advise you on the best website option to meet your requirements. Both systems are versatile and let you create top-ranked, interactive sites. Quest also builds E-commerce websites to help you grow an online business. WordPress runs a third of all websites and, as such, has the largest global share by far. As an open-source tool, the WordPress core software is supported by thousands of developers, and powers sites for more than 60 million people. Find Out More SilverStripe is a pioneer, flexible, open-source CMS with great potential, despite being fairly new to the market. It may not have a lead over WordPress in the website categories, but it’s managed to win awards, and continue maintaining a steady flow of new projects. Find Out More Quest Marketing specialises in WooCommerce, an open-source, fully customisable eCommerce platform for businesses. As the world becomes increasingly connected via digital platforms, e-commerce has become an important focus for many. Find Out More You can’t just assume that your website is secure. If you haven’t done anything to beef up the security, it’s probably vulnerable for attacks. These are the steps you need to take to improve your website security. Find Out More Related Projects View All Projects Get your FREE website guide! Get the guide --- > If you have a business, you need quality branding and design to get market cut-through. Find out more here! - Published: 2023-11-08 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/branding-and-design/ If you have a business, you need quality branding and design to get market cut-through. It doesn’t matter if you’re a large-scale company or a part-time passion, the importance of quality design throughout your marketing is critical. Branding And Design Services If you have a business, you need quality branding and design to get market cut-through. It doesn’t matter if you’re a large-scale company or a part-time passion, the importance of quality design throughout your marketing is critical. Good design should not only allow people to remember who you are, but your brand should communicate your essence, history, and values in an instant. A brand is so much more than simply a logo design, it’s about using creativity to stand out from your competitors and add value. In today’s cluttered world, you only have a few seconds to get your message across and your audience needs to be totally engaged from the get-go. Chat to us about your logo design, getting your brand to sparkle with a refresh, or developing a compelling brand design from scratch. branding design agbrand branding design ahd website branding design blackley branding design camco branding design crmcphail 05 branding design croplands branding design hbdhb branding design hcs branding design hwi business card 1 branding design kawan business card branding design onsite ultrasound branding design waiapu kids 02 Related Projects View All Projects Get your FREE branding & design guide! Get the guide --- - Published: 2023-10-30 - Modified: 2023-11-30 - URL: https://www.quest.net.nz/services/ Services Get your FREE essential marketing guide! Get the guide --- > Explore the Quest Blog for valuable insights, industry trends, and expert advice. Stay informed and fuel your business growth. - Published: 2023-10-25 - Modified: 2024-06-19 - URL: https://www.quest.net.nz/blog/ Blog Business Marketing Online Video Sales Social Media Websites All Get your FREE essential marketing guide! Get the guide --- > Contact Quest Marketing today for a FREE Website Review. Enhance your online presence and drive business growth. Request your review now! - Published: 2023-10-24 - Modified: 2024-09-23 - URL: https://www.quest.net.nz/contact-us/ Contact Us Let's Chat Head Office 0800 60 50 40 Support Got questions or like to connect? We’d love to help. Please call or use the form below. If you require website support, please complete this form. Our Locations Auckland PO Box 99402, Newmarket, Auckland 1141 Havelock North PO Box 8979, Havelock North, Hastings 4157 Christchurch PO Box 79161, Avonhead, Christchurch 8446 Some of the friendly Quest team Contact Us "*" indicates required fields Name First Last Email* Phone*CompanyWebsite Where did you hear about us? *Please select... Google AdsRadio AdsOrganic SearchEmail MarketingWord of MouthQuest Marketing ShowInstagramFacebookLinkedInYouTubeOtherRequest a free website review Request a FREE Website Review Message*NameThis field is for validation purposes and should be left unchanged. 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GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content... --- > This is the Privacy Policy for Quest Marketing. For questions or concerns, please contact us directly for assistance. - Published: 2023-10-24 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/privacy-policy/ Privacy Policy This privacy policy applies across all individual websites that are owned and operated by Quest Marketing Limited. It also includes all services provided by Quest Marketing Limited, including marketing support services and related activities, training and any other services we may provide. For the purpose of this policy these will be referred to as “Services”. When we refer to “Quest Marketing Limited”, “Quest Marketing”, “Quest”, “we” or “us” we are referring to Quest Marketing Limited which also includes all associated Contractors who are contracted to provide services and support on behalf of Quest Marketing Limited. When we refer to “personal information” we mean identifiable information about you, for example your name, email, address, telephone number etc. 1. The purpose of this privacy policy is to let users of our Services know when we collect personal information and what we do with it. We do not use, share or transfer personal information in connection with our Services except as set out in this policy. This policy may change from time to time so please reread this policy periodically. 2. When you disclose personal information to us e. g. when you complete a contact form or request a free website review, such information will be viewable by administrators of our Services and our Contractors (including third parties providing services related to the administration, improvement, and/or securing of our Services and the information it contains (“Third Party Contractors”)). 3. Personal information that you provide will be held by us, and may... --- > Over the years Quest has worked on a variety of client projects from global Fortune 500 companies to small and medium-sized local businesses. - Published: 2023-10-23 - Modified: 2024-08-23 - URL: https://www.quest.net.nz/projects/ Projects Your return on investment means everything to us and Quest has the proven results to back that up. Our success is totally dependent on yours and we are always looking to generate more value. Over the years Quest has worked on a variety of client projects from global Fortune 500 companies to small and medium-sized local businesses. Click on the projects below to learn more. Services Utilised Animations Brand Development Copywriting E-commerce Email Marketing Export Training Google Ads Market Research Marketing Strategy Photography Print Design Search Engine Optimisation Social Media Video production Website Development ZohoCRM Installation All Get your FREE marketing strategy guide! Get the guide --- > The Essential Marketing Guide provides insights into how to use successful marketing techniques to successfully grow your audience. - Published: 2023-10-23 - Modified: 2025-02-04 - URL: https://www.quest.net.nz/the-essential-marketing-guide/ Get Your Free Marketing Guide The Essential Marketing Guide provides insights into how to use successful marketing techniques to successfully grow your audience. You’ll discover key themes including digital marketing secrets, knowing your customer andr the art of engagement. Our state of marketing update reveals that mass marketing is broken and provides the new digital marketing strategies that are required to succeed. The essential marketing steps include starting with your why and using compelling content to get your business noticed. What You Get:Digital marketing secretsKnowing your customerThe art of engagementEssential marketing stepsMarketing software optionsHow to set an effective marketing budget Download your Free Essential Marketing Guide (12. 32 MB) --- > Join the conversation with Quest Talks. Explore insightful discussions, expert opinions, and industry trends. Expand your knowledge! - Published: 2023-10-23 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/resources/quest-talks/ Quest Talks Changing the customer conversation. https://vimeo. com/602842174 “Changing the Customer Conversation" Marketing https://vimeo. com/600714995 #1 Print vs Digital 02:38 https://vimeo. com/600726379 #2 Yellow Pages 02:30 https://vimeo. com/600737708 #3 Mass Marketing 03:08 Web https://vimeo. com/600775828 #4 Website 02:56 https://vimeo. com/600792080 #5 Email Marketing 01:53 https://vimeo. com/600799838 #6 Search Engine Optimisation 03:08 https://vimeo. com/600814708 #7 Call To Action 03:52 https://vimeo. com/600837762 #8 What Is Marketing? 03:06 https://vimeo. com/600853010 #9 Mobile Use 03:09 Social Media https://vimeo. com/600871473 #10 Facebook 01:08 https://vimeo. com/600878024 #11 YouTube 03:12 https://vimeo. com/600892458 #12 Instagram 01:30 https://vimeo. com/600900096 #13 LinkedIn 03:34 Techniques https://vimeo. com/600919688 #14 Digital Marketing Techniques 03:41 https://vimeo. com/600940735 #15 Content Marketing 02:40 https://vimeo. com/600953434 #16 Video 02:25 https://vimeo. com/600963977 #17 Customer Relationship Management 03:27 https://vimeo. com/600973552 #18 Buyers Journey 02:37 Let's Chat https://vimeo. com/600987262 #19 Let's Chat 01:37 Get your FREE essential marketing guide! Get the guide --- > Expand your knowledge with Quest's learning hub. Access valuable resources, insightful articles, and educational content. - Published: 2023-10-23 - Modified: 2024-01-18 - URL: https://www.quest.net.nz/resources/ Resources Quest Talks Presentation from Quest founder Hamish Lowry titled Changing the Customer Conversation. Mass marketing is broken and that new ways of marketing are required to succeed. Today the most human company wins and businesses need to become storytellers. Hamish discusses channel marketing strategies and how to craft campaigns for success. View Talks The Quest Marketing Show An original series from respected digital agency Quest Marketing. Quest’s Founder and Director, Hamish Lowry talks marketing with successful business leaders. We cover the big questions; how to market the right way, using the right channels, to attract the right audience. We’re Quest, and this is the Quest Marketing Show! Watch Now Essential Marketing Guide The Essential Marketing Guide is designed with the business manager in mind and includes a range of useful information including: Digital marketing secrets, Knowing your customer, The art of engagement, Essential marketing steps, Marketing software options, How to set an effective marketing budget Get It Now Free Marketing e-Books Quest’s series of free marketing E-books include easy-to-digest insights into how to use digital marketing to be found by your online target audience. And here at Quest, we are website and digital content specialists. Our recommendations have been battle tested since we launched way back in 2005. Just like building a successful company, success with digital marketing requires both expert knowledge and time. View Books Free Website Review A website is not like a brochure where once you print it, the job is done. Rather you need to... --- > Quest's commitment to community: Supporting organisations, lending a helping hand, and making a positive impact. - Published: 2023-10-20 - Modified: 2024-06-14 - URL: https://www.quest.net.nz/community/ Community Supporting Our Community With success comes responsibility and being an ethical corporate citizen is important to Quest. We recognise the importance of serving our community and Quest supports a variety of organisations that provide our team with an opportunity to lend a hand. Programmes that have received our marketing sponsorship include Hohepa (independent living video), Rainbow Umbrella Charitable Trust (website and branding), Little Elms Trust (strategic marketing plan), and New Zealand Breast Cancer Foundation (fundraising event video). Watch the videos or click on the logos to find out more. Watch Quest in the Community https://vimeo. com/143184913 Meet the Hohepa residents and learn how every life is fully lived. https://vimeo. com/36589349 New Zealand Breast Cancer Foundation fundraising event video. Get your FREE essential marketing guide! Get the guide --- > Our talented team of specialists have worked with many businesses in many locations over the years. Here are a few brands we have helped. - Published: 2023-10-20 - Modified: 2024-02-01 - URL: https://www.quest.net.nz/who-we-work-with/ Who We Work With About Us Quest’s team of specialists have worked with many brands in many locations over the years. Here are some of them. fisher funds logo hb council logo fonterra logo wellington logo nz trade enterprise logo ml logo hydralada logo abb logo victoria university logo quinovic logo capital coast logo hb business logo norwood logo tumu logo sothebys logo teng tools logo air ambulance logo hustler logo Auckland council NZ Apples and Pears 1 logo bnz 300×150 2 wellington zoo Sky Sport Next 1536×623 1 Te Papa logo Te Waka Logo 1 Dairy Goat logo EcoStore logo bp logo 1536×805 1 Christchurch City Council logo Sealord logo Massey University Tait Communicnations logo Hohepa 2 1500×832 1 logo nz air ambulance service client logo hbdhb Kia Ora Hauora 2 logo business hb AskYourTeam 2 Agrecovery logo juken 300×150 1 300×150 1 Quinovic Great South logo 1 1536×569 1 DexSafe Future Products Group Croplands 1 client logo sileni 1 1 logo camco fern ridge logo 360×180 1 aerospread logo Progressive Meats 1500×1278 1 Ovis Management OriginAg 1 Emma Janes Food Service 1500×1089 1 Vet Services logo 1536×414 1 Weldwell Porse 1 Storetech Dickey Boats 1500×194 1 Strainrite Smedley logo Freshmax betacraft logo Kiwi Lumber 3R Group logo teng tools ISL Industrial HW Industries 1500×304 1 client logo cape kidnappers singer electrical logo host logo 1536×751 1 TTOH logo Summerfruit NZ Blackley Construction 1 Markham Global 1 1500×304 1 Hawkes Bay Wine 1500×659 1 Abecca logo 1536×348 1 Naturalflow... --- > We've been described as a small-town marketing company with big-city capabilities. If you like the sound of that, meet the creative masterminds who make up Quest. - Published: 2023-10-19 - Modified: 2024-09-23 - URL: https://www.quest.net.nz/our-team/ Our Team About Us Quest has attracted a talented team of individuals who are seriously good at what they do. Some of the friendly Quest team Each contributes his/her unique skills to allow Quest to provide the full spectrum of marketing agency services. Each person plays their part, motivated by a common interest – seeing you succeed. Having been at the forefront of marketing solutions since 2005, we’re comfortable in our own skin. With a multi-award-winning marketer at the helm, we’ve provided marketing solutions to businesses large and small, in NZ and overseas. Our long list of satisfied clients confirms the quality of our delivery, and after years of success, work largely comes through word of mouth. This it allows us the luxury of balancing work with lifestyle. To this end, Quest’s head office is nestled in a plum orchard in sunny Hawke’s Bay. You could say we’re living the dream. When you partner with the team at Quest, you can expect experts who... understand the pressures that busy business owners face and do their darnedest to make the process as smooth and easy as possible. speak your language (although we can bombard you with marketing buzz words if you’d like us to). put their heads down and get on with driving results for your business. We’ve been described as a small-town marketing company with big-city capabilities. If you like the sound of that, meet the creative masterminds who make up Quest below. Meet the Team To see what it’s... --- > Your return on investment means everything to us and Quest has the proven results to back that up. Learn more about us! - Published: 2023-10-19 - Modified: 2024-09-23 - URL: https://www.quest.net.nz/about-us/ About us Quest Brand Story We’re going on a rollicking odyssey with you to the sunny side of possibility. It’s pretty crazy out there, so buckle up! At Quest, we believe in the power of stories to win friends, shift opinions and behaviour. We work with the risk-takers, the restless ones, the square-peg- in-a-round hole types who are on a journey of discovery to find their corner of the universe and claim it as their own. We’re as hungry for results as you are, so we don’t just talk about being results-driven, we deliver them. So, less talk, more do, all wrapped up in solid analytics and some great digital tools too. Our customers are endearingly demanding, yet not entirely sure how it all works when it comes to crafting and spreading their story and their word, which is where we fit in. They’re also keen to learn and need us to navigate their journey of discovery, because they have families, boards, colleagues, and others that will hold them to account if it all goes pear shaped. Which of course it won’t. You could say we’re your internal marketing team, so we work hard to figure out what delivers. We challenge, we flex, and we grow with you and take care of the details along the way. And because you like all the elements of your marketing journey to be in the same direction, we’ve brought a small, hand-picked crew onboard too. Serial marketers, strategists, digital natives, writers, designers, videographers,... --- > Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors. - Published: 2023-10-17 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/marketing-strategy/ Mass marketing is broken, and you need to change your customer conversation. Mainstream marketing today is costly, ineffective, and out of date. The tactics that used to work, no longer do. Our multi-award-winning marketers work alongside you with smart, insightful strategies and effective digital solutions Marketing Strategy Services Since 2005, Quest has been providing marketing strategy and digital support to a variety of clients across different sectors. If you have been thinking about your target audience and how to cost-effectively engage them, then you’ve come to the right place. Mass marketing is broken, and you need to change your customer conversation. Mainstream marketing today is costly, ineffective, and out of date. The tactics that used to work, no longer do. Quest brings the following truths to our work: Trust is won by revealing who you are, and the most human company wins Businesses will only survive if they stop advertising, and start storytelling If you target early adopters, they will help spread your message for you. Talk to quest about funding today! Marketing Strategy Funding Quest is registered with the Ministry of Business, Innovation & Employment (MBIE) and the Regional Business Partner Network to deliver funded programmes to help your business grow and succeed. The Government has allocated funding through MBIE to support businesses into sustainable growth. The Business Advisory Fund has been provided to enable businesses to access expert advice and support and is being administered through the Regional Business Partner Network. Business owners can access up to $2,000 excl. GST joint venture funding. This funding can be used with a range of providers like Quest Marketing for Marketing Strategy and Digital Enablement Strategy. How to apply What is the Marketing Strategy process? Quest guides you through a series of steps that allows you... --- > Quest is an independent video production company delivering web video productions for both online and off-line applications. Find out more! - Published: 2023-10-17 - Modified: 2024-03-01 - URL: https://www.quest.net.nz/video-production/ The Quest video production team tells your story creatively and brilliantly to better engage with your key customers. Video Production Services Quest offers high engagement video production and integrates this into both online and offline brand promotions. Our team of experienced specialists have worked with some of the world’s biggest production companies such as The BBC, National Geographic, and The Discovery Channel. The difference in working with Quest is that we offer full-service seamless business video integration into a variety of web applications which we build for you. https://player. vimeo. com/video/114641170 Quest Video Showreel – a short showcase of some of our client projects Key Video User Research Cisco Systems (a leading US producer of networking systems) confirms that 80% of the data consumed on the web is now video60% of people are more likely to watch a video than reading text. (Source: eMarketer. com)Google owns YouTube. Pages containing video are 53x more likely to appear in a first-page Google Search than pages containing only text. Mobile use is growing exponentially and users are demanding information that is both fast and compelling, high engagement video meets these criteria in a way no other media can. View our latest video showreel to see some of our client work. Quest's Video Productions Offer A Range Of Different Uses: Websites: landing page embedding with call to action (CTA) formsEmail marketing: drive messaging to your key database segmentsTrade and Consumer Events: play as a continuous promotional loopPresentations: create wow impact with prospective customers and stakeholdersSmartphones and mobile devices: clear, consistent, high-impact messaging anywhere, anytimeSocial Media Channels: embedding into YouTube, LinkedIn, Facebook, Instagram... --- > Quest Marketing is a digital marketing agency specialising in marketing strategy, websites, video and social media to drive business growth. - Published: 2023-10-10 - Modified: 2024-12-05 - URL: https://www.quest.net.nz/ Marketing Made Easy. What we do The most human company wins. Is the speed of digital marketing change making you feel lost? Customer loyalty is dying, and businesses need to be built on human connections, not advertising impressions. Quest guides you through actionable steps for an immediate course correction. Our Story Some of the Quest team Meet the Team Our Services View All Services Brands We’ve Worked With Quest’s team of specialists have worked with many brands in many locations over the years. Here are some of them. fisher funds logo 1 logo hbrc 300×150 1 300×150 1 1 logo fonterra 300×150 1 300×150 1 logo wellington positively 1 logo nzte Progressive Meats 1500×1278 2 logo hydralada 300×150 1 1 logo abb Victoria University Quinovic 1 logo ccdhb logo business hb 1 logo norwood Tumu Timbers 1500×750 1 logo sothebys logo teng tools 1 logo nz air ambulance service 1 Hustler 1 View All Brands Over the years Quest has worked on many successful projects from global Fortune 500 companies to small and medium sized businesses. Input has involved strategic development, market research and brand positioning to responsive websites and a range of digital content. Testimonials View All Projects Frequently Asked Questions Why should I choose Quest over other marketing agencies? Quest stands out due to its proven track record of delivering measurable results since 2005. Their team of experienced professionals is dedicated to understanding your unique business needs and crafting custom strategies that drive real growth. Can I trust... --- --- ## Posts > Discover the secret sauce behind every successful brand. Learn the key ingredients that set top brands apart and how to apply them to your business today! - Published: 2025-04-03 - Modified: 2025-04-07 - URL: https://www.quest.net.nz/confessions-of-a-marketer-what-your-marketing-team-isnt-telling-you/ - Categories: Marketing - Tags: Confessions of a Marketer: What Your Marketing Team Isn’t Telling you As marketers, getting caught up in creative campaigns, clever strategies, and results data is easy. But behind every campaign and brand story lies a reality that goes unspoken. Here’s Confessions of a Marketer: What Your Marketing Team Isn’t Telling You. Constant Chase for Innovation First, let’s talk about the chase for innovation. Whether it's a new target audience channel, marketing technology, or AI tool, marketers are under pressure to stay ahead. While it's essential to innovate, pursuing the “next breakthrough” can overshadow what matters: understanding your audience and delivering genuine value. It's important not to lose sight of the basics, building trust, fostering relationships, and telling authentic stories. Data Isn’t Everything Another confession? Data isn't everything. In today's digital age, data-driven marketing is important, but while data provides valuable insights, it can lead to over-analysis. Sometimes, the best decisions come from the gut, an intuition about your audience that can't be captured in a spreadsheet. Marketers must balance data with instinct, creativity, and a deep understanding of human behaviour. After all, marketing is as much an art as it is a science. Following Competitors is a Trap And then there’s the challenge of standing out in an overcrowded market. As Purple Cow Marketing reminds us, cutting through the noise takes more than just showing up. With so much content being produced, and much of it by AI, this can be a real struggle. The temptation to follow competitors is a trap. Successful brands dare to be different, embrace their uniqueness,... --- > Discover the secret sauce behind every successful brand. Learn the key ingredients that set top brands apart and how to apply them to your business today! - Published: 2024-12-13 - Modified: 2025-03-19 - URL: https://www.quest.net.nz/the-secret-sauce-behind-every-successful-brand/ - Categories: Marketing - Tags: The Secret Sauce Behind Every Successful Brand What makes a business stand out? What’s the secret sauce that keeps customers coming back for more? It’s not magic. It’s a blend of ingredients, and no, it’s not Wattie’s Hot Chipotle or Manuka BBQ Sauce. Keep It Real First up, authenticity. People can spot a fake faster than you can say jandals. Customers want businesses to be real. They want honesty, not marketing fluff. If your business tries to be something it’s not, customers will notice. And they’ll walk. Fast. The secret? Be human. Be honest. It’s cheaper than spin, and far more effective. Know Your Customers (Like, Really Know Them) Next, a little obsession with customers is key. Not in a creepy, stalker way. More in a “I actually listen to you” kind of way. Businesses that take the time to understand their customers' needs and pain points win. Customers want to feel heard, understood, and maybe a little spoiled. It’s not rocket science. Give them what they want, and they’ll love you for it. Bonus: they’ll tell their friends too. Change or Fail Here’s the thing: the world changes. Quickly. Businesses that can’t adapt will end up failing relics, right next to the fax machine. The special sauce involves being agile. The businesses that thrive are the ones that innovate, experiment, and move fast. If you’re stuck in the past, the future’s not looking good. Storytime Let’s face it, people love a good story. It’s why we binge Netflix or YouTube content. Businesses are no different. If... --- - Published: 2024-11-09 - Modified: 2025-01-26 - URL: https://www.quest.net.nz/why-ai-alone-wont-make-your-marketing-memorable/ - Categories: Marketing - Tags: Are You Known? Unleashing Your Personal Brand, Is E-commerce the Rocket Fuel for Your Business?, Purple Cow Marketing - Why Uniqueness is Your Best Asset, Quest brand reveal, Website 8-second test blog, Winning Trust Online: Rich Website Content Essential Artificial intelligence (AI) has rapidly become a valuable tool in the marketing world, driving efficiency and boosting productivity. From automating social media posts to generating content at scale, AI can handle many tasks that used to take hours of manual effort. For businesses looking to streamline their marketing operations, AI offers significant advantages. However, there’s a risk that needs to be acknowledged - AI generated marketing can often fall flat, lacking the uniqueness, emotional resonance, and customer engagement that truly memorable content requires. The business landscape is becoming increasingly saturated with AI-generated marketing content. While AI can produce content quickly, it often misses the mark when it comes to creativity and authenticity. AI tools can analyse data, identify trends, and produce content that ticks all the technical boxes, but they struggle to capture the nuances of human experience. As a result, the content can feel generic, bland, and ultimately forgettable. Purple Cow Marketing In a sea of sameness, how can a business stand out? This is where the principles of Purple Cow marketing come into play. Coined by Seth Godin, the Purple Cow strategy emphasises being remarkable - doing something so unique that people can't help but take notice. AI-generated content, by its nature, is often too predictable to be truly remarkable. It lacks the personal touch that sparks real connections and keeps your brand top of mind. A client recently boasted about using AI to generate a voiceover for their product video, thrilled with the speed and cost efficiency... --- - Published: 2024-09-02 - Modified: 2024-09-03 - URL: https://www.quest.net.nz/consumer-confidence-is-up-heres-why-your-marketing-should-be-too/ - Categories: Marketing - Tags: Are You Known? Unleashing Your Personal Brand, Is E-commerce the Rocket Fuel for Your Business?, Purple Cow Marketing - Why Uniqueness is Your Best Asset, Quest brand reveal, Website 8-second test blog, Winning Trust Online: Rich Website Content Essential In August, New Zealand’s business confidence saw a remarkable surge, climbing 23 points to its highest level in a decade. This boost is primarily due to falling interest rates, which have created a more favourable environment for business growth and investment. Consumers are increasingly thorough in their research and consideration before making purchasing decisions, often evaluating options well in advance of committing to a buy. This means that now, more than ever, it’s crucial for your brand to be visible and present in their consideration set. By establishing a strong digital presence and delivering valuable content, you ensure that your business is top-of-mind when they are ready to make a decision. Being proactive in your marketing efforts positions your brand as a credible and appealing choice, capturing potential customers early and staying relevant throughout their decision-making process. With this significant consumer confidence shift, now is the perfect time to reassess and reinvest in your marketing strategy. Here’s why: Capitalising on Pent-Up Demand As business confidence rises, so does consumer spending. This pent-up demand is about to make a big impact. By reinvesting in your marketing now, you can capture this surge in consumer activity before your competitors do. Effective marketing will allow you to reach potential customers who are eager to spend and to establish your brand as their go-to choice. Enhancing Brand Visibility With increased consumer activity on the horizon, ensuring your brand stands out is crucial. A strategic marketing push will elevate your brand’s visibility, making sure it’s... --- - Published: 2024-07-08 - Modified: 2024-07-09 - URL: https://www.quest.net.nz/are-you-known-unleashing-your-personal-brand/ - Categories: Business - Tags: Are You Known? Unleashing Your Personal Brand, Is E-commerce the Rocket Fuel for Your Business?, Purple Cow Marketing - Why Uniqueness is Your Best Asset, Quest brand reveal, Website 8-second test blog, Winning Trust Online: Rich Website Content Essential In the fast-changing business environment, becoming a recognised leader is about creating a space where your expertise, values, and voice resonates with others. To truly make an impact and stand out in your industry, you must be known not just for what you do, but for the unique perspective and value you bring to the table. Becoming more known as a business leader involves a strategic approach to building your personal brand. Here are some key steps: 1. Define Your Unique Value Proposition Identify Your Strengths and Expert Knowledge: Reflect on what makes you unique and what you are expert in. This helps in crafting a compelling and authentic personal brand. Articulate Your Story: Clearly define what you stand for and what you aim to achieve. This provides direction for your personal branding efforts 2. Develop a Content Strategy Create High-Quality Content: Share your expertise through blog posts, articles, videos, podcasts, and social media updates. Focus on providing value and addressing the main needs of your audience. Be Consistent: Regularly publish content to maintain visibility and stay top of mind. Consistency builds trust and recognition over time. 3. Leverage Testimonials Gather Testimonials: Collect endorsements and testimonials from clients, colleagues, and partners. Positive feedback from others can enhance your credibility. Act on Feedback: Use constructive feedback to improve your products and service. Demonstrating a commitment to improvement builds trust. 4. Public Speaking and Appearances Speak at Events: Volunteer to speak at conferences, industry events, and workshops. Public speaking establishes authority and... --- - Published: 2024-06-21 - Modified: 2024-06-21 - URL: https://www.quest.net.nz/purple-cow-marketing-why-uniqueness-is-your-best-asset/ - Categories: Marketing - Tags: Is E-commerce the Rocket Fuel for Your Business?, Purple Cow Marketing - Why Uniqueness is Your Best Asset, Quest brand reveal, Website 8-second test blog, Winning Trust Online: Rich Website Content Essential Seth Godin is a global marketing thought-leader famous for his innovative ideas. In his best-selling book "Purple Cow", Seth challenges businesses to create remarkable products and services that capture attention. But what exactly does this mean, and how can you apply it to your business? Purple Cow Marketing The idea of Purple Cow stems from a simple concept: if you see a herd of cows in a field, they're unlikely to capture much interest because they all look the same. But if one of those cows is purple, it would certainly stand out! In marketing, the Purple Cow represents a business that is inherently different from its competition. Essential Aspects of Being a Purple Cow Remarkability: At the heart of the Purple Cow concept is the idea that your product or service must be remarkable. This doesn't mean adding bells and whistles to an existing offering; it means creating something fundamentally different and exciting. Targeting Early Adopters: Innovators and early adopters are more likely to take a chance on something new and different. By targeting these groups, you can generate interest and gain traction more quickly. Risk is Necessary: Playing it safe is a surefire way to blend into the background. Embrace the risk of being different. It's better to be loved by a few than to be ignored by many. Marketing Begins at Product Development: Traditional marketing often begins after the product or service is created. Purple Cow marketing insists that the creation of a remarkable product is the... --- - Published: 2024-06-07 - Modified: 2024-06-25 - URL: https://www.quest.net.nz/fieldays-to-fortune-winning-with-smart-follow-ups/ - Categories: Marketing, Sales - Tags: Quest brand reveal, Website 8-second test blog National Fieldays has just wrapped up for another year, leaving behind a trail of new connections, innovative products, and countless business opportunities. As the dust settles, now is the time to think about how to maximize your return on investment (ROI) from attending our premier agricultural event. Here are some strategies to ensure your participation translates into meaningful business. Personalised Follow-Up Gone are the days of generic thank-you emails. In today's competitive landscape, personalisation is key. Tailor your follow-up messages to each attendee based on their interests and interactions during the event. Reference specific conversations, products they showed interest in, or sessions they attended. This personalised approach shows that you value their individual needs and helps build a stronger connection. Timely Engagement Timing is critical when following up after an event like Fieldays. Reach out within 48 hours while your brand is still fresh in attendees' minds. A prompt follow-up not only demonstrates professionalism but also capitalises on the interest generated during the event. Use this opportunity to reiterate key points, provide additional information, and invite further engagement. Multi-Channel Communication Don't rely solely on email for your follow-up. Utilise a multi-channel approach to ensure your message reaches attendees through their preferred communication channels. This could include phone calls, social media interactions, or even direct mail for a more personal touch. Diversifying your communication increases the chances of your follow-up being noticed and acted upon. Offer Exclusive Content Keep the momentum going by offering exclusive content to your Fieldays attendees. This... --- - Published: 2024-05-21 - Modified: 2024-05-21 - URL: https://www.quest.net.nz/winning-trust-online-rich-website-content-essential/ - Categories: Websites - Tags: Is E-commerce the Rocket Fuel for Your Business?, Quest brand reveal, Website 8-second test blog, Winning Trust Online: Rich Website Content Essential The marketplace is increasingly competitive, and your website is often the first point of contact for potential customers. Having rich, high-trust content on your website is crucial for lead generation. This content significantly impacts a customer's decision-making process, ultimately driving lead generation. But high-trust content goes beyond mere product and service descriptions. It includes rich, informative content about products, services, offers, and human-centric stories. The most human company wins. Here's how this type of content helps lead generation: 1. Making your Brand Personal When your team members share their stories, it humanises your brand. Website visitors get to see the faces and personalities behind the company, which builds trust. For example, a profile on a customer service representative showcasing their journey and passion for helping customers can make potential clients feel more connected and confident in the company’s service. Sales teams benefit from this human connection. Prospective customers who feel they know the people behind the brand are much more likely to engage and trust the recommendations made by front-line staff. 2. Building Trust with Customer Case Studies Customer testimonials and case studies are powerful tools. Real-life examples of how a product or service solved a problem or improved a situation resonate deeply with potential buyers. These stories provide social proof, demonstrating the value and effectiveness of what the company offers. Sales teams can leverage these stories to address specific concerns or highlight how similar businesses have benefited from the product or service. This not only reinforces the sales pitch... --- - Published: 2024-05-01 - Modified: 2024-05-01 - URL: https://www.quest.net.nz/is-e-commerce-the-rocket-fuel-for-your-business/ - Categories: Websites - Tags: Is E-commerce the Rocket Fuel for Your Business?, Quest brand reveal, Website 8-second test blog E-commerce has become an essential tool for businesses of all sizes. It levels the playing field, allowing small to medium enterprises to compete with larger corporates. But the benefits go far beyond that. Key reasons why e-commerce is a great launchpad: 1. Accessibility: E-commerce provides your customers with 24/7 access to your products or services, eliminating the constraints of physical store opening hours. This translates to higher satisfaction and increased sales potential. 2. Global Marketplace. E-commerce helps break down geographical barriers, allowing you to reach customers all over the world. This opens a pool of new buyers, significantly increasing your reach and revenue potential. And you can tailor your marketing efforts to specific demographics and regions. 3. Reduced Costs: Compared to traditional retail stores, e-commerce requires significantly lower overheads. You can reduce expenses on rent, services, and staff. This translates to increased profit margins and allows more investment into marketing, product development, and customer service. 4. Data-Driven Insights: E-commerce provides valuable data and analytics that offer deep insights into customer behaviour. You can track web traffic, analyse purchase patterns, and understand customer preferences. This data then allows you to optimise your website and personalise marketing campaigns. 5. Enhanced Brand Building: E-commerce is an extension of your brand. From your web design to your product presentation, every touchpoint reinforces your brand identity. Consistent messaging and a friendly user experience (UX) builds trust and long-term relationships. While E-commerce offers significant potential, success doesn't happen overnight. Here are some steps to consider: Choose... --- - Published: 2024-04-17 - Modified: 2024-04-17 - URL: https://www.quest.net.nz/5-marketing-mistakes-to-avoid-in-tight-economic-conditions/ - Categories: Marketing, Websites - Tags: Quest brand reveal, Website 8-second test blog In the current landscape of tight economic conditions, marketing has become increasingly challenging yet crucial for businesses to thrive. As consumer behaviours evolve and financial constraints linger, the importance of a powerful marketing strategy has never been more pronounced. With more limited resources at our disposal, businesses must meticulously plan and allocate marketing budgets. Strategic thinking becomes paramount, as every dollar spent must be optimised to yield the greatest possible return. In such an environment, understanding market dynamics, and crafting human centric marketing that resonates with target audiences is vital. Marketing campaigns can falter for various reasons, often due to a misalignment between strategy and execution. Here are five common mistakes we see in the marketplace: Lack of Clear Objectives: Without clearly defined goals and objectives, it's impossible to track progress and measure success. Crafting goals focused on promoting your most profitable products and services ensures a sharp focus on driving value to your bottom line. Inadequate Audience Understanding: Failing to understand the target audience can lead to messaging that misses the mark. Effective campaigns require market research and a deep understanding of your audience's needs, pain points and behaviours to create relevant content. Poor Messaging or Creative Execution: Even with a solid strategy, campaigns can falter if the messaging or creative execution fails to resonate with the audience. The messaging should be clear and aligned with the brand's values and positioning. Compelling content should capture attention and connect at an emotional level. Insufficient Resources or Budget: Limited resources, whether... --- - Published: 2024-02-26 - Modified: 2024-02-26 - URL: https://www.quest.net.nz/the-art-and-science-of-digital-marketing-fuelling-sales-growth/ - Categories: Marketing, Websites - Tags: Quest brand reveal, Website 8-second test blog Most businesses are on a quest to generate more sales. But digital marketing is a specialist field that’s often not well understood. The art form is akin to alchemy – a blend of creativity, precision, and data-driven decision-making. As the driver of your business, you’ll need to work out where you’ll get the best bang for your buck. So how can you transform your online interactions to generate sales growth? First and foremost, understand your audience. Digital marketing's benefit lies in its ability to pinpoint and engage with the right demographic. It's not about casting a wide net but about casting it where the right fish are. Utilise customer personas, delve into analytics and decipher the online behaviours of your target audience. This knowledge becomes the cornerstone for crafting campaigns that convert and sell. Content, the unsung hero of the digital world, is your secret weapon. Create content that educates, entertains, and adds value to your audience. Whether it's insightful blog posts, captivating videos or engaging social media updates, content is the bridge that connects your brand with potential leads. Embrace the magic of Google Ads and SEO (Search Engine Optimisation). In digital marketing, visibility is key, and ongoing investment in these key areas over time can guide your brand toward top search results while saving you money. But you’ll need to optimise your website content, leverage relevant keywords, and use data as your guide and to inform your investment decisions. Harness the power of Call-To-Action (CTA) offers. Develop dedicated... --- - Published: 2024-02-16 - Modified: 2024-02-16 - URL: https://www.quest.net.nz/beyond-the-blink-does-your-website-pass-the-8-second-test/ - Categories: Marketing, Websites - Tags: Quest brand reveal, Website 8-second test blog Digital marketing is changing at lightning speed, and capturing users' attention is a significant challenge. As the manager of your business, it’s critical to understand the critical role your website plays in the overall success of your business. One of the key metrics to consider is the renowned 8-second test - the brief window of opportunity you have to engage visitors before they click away. At a moment when attention spans are rapidly shrinking, ensuring your website passes the 8-second test is vital. Users decide whether a site is worth their time in very quick order, and the implications for businesses are profound. But what exactly is the 8-second test, and how can you ensure your website not only passes but excels? The 8-second test is the brief timeframe that visitors decide if a website is relevant, trustworthy, and is offering what they want. To ace the 8-second test, clarity is key. Your website must convey its purpose immediately, ensuring visitors understand what you offer and how you can help them. You need to excel at crafting compelling and concise messaging that grabs attention and leaves a lasting impact using copy that converts, and compelling video storytelling. Mobile responsiveness is another crucial aspect often overlooked. With most users now accessing websites from their smartphones, a seamless mobile experience is non-negotiable. In addition, great design plays a pivotal role. Humans are visual creatures, and a well-designed website with eye-catching content can significantly enhance user engagement. If design is not your core... --- - Published: 2024-01-22 - Modified: 2024-01-22 - URL: https://www.quest.net.nz/decoding-the-why-revealing-quests-striking-new-brand/ - Categories: Marketing - Tags: Quest brand reveal Change is not just inevitable; it's essential. And our Quest rebrand is another important step in our evolution. Customer attention is fleeting, and market needs are evolving rapidly, so keeping your positioning fresh is not just a choice; it's imperative. Back in 2005, when Quest initially started, our primary focus was on marketing consultancy. Fast forward to today, and we've expanded into a full-service marketing agency, offering a diverse range of services across various disciplines to ensure the success of your business. About the New Brand Approaching our two-decade mark, the fresh brand embodies adaptability and connectivity. Our lively, gradient colour seamlessly combines the classic Quest crimson red with a touch of magenta pink, symbolising our business evolution. The icon? It encapsulates the marketing puzzle we're ready to unravel for you. In a dynamic market filled with emerging competitors, our goal is to make sure your brand stands out above the noise. At Quest, we’ve always believed in the power of stories to win friends, shift opinions and behaviour. We work with the risk-takers, the restless ones, the square-peg- in-a-round hole types who are on a journey of discovery. Read more in our Founder story And because you like all the elements of your marketing journey to be in the same direction, we’ve brought a small, hand-picked crew onboard. Serial marketers, strategists, digital natives, writers, designers, videographers, and a photographer or two. Most of all we ask great questions. We bring an outside-in perspective to help you feel inspired, confident,... --- - Published: 2023-11-30 - Modified: 2024-02-12 - URL: https://www.quest.net.nz/founder-story/ - Categories: Business Hamish Lowry, founder of Quest Marketing, emphatically believes that his clients’ stories have the power to influence people and shift behaviour. Hamish Lowry on the power of unique business stories and the quest for success Hamish Lowry, founder of Quest Marketing, emphatically believes that his clients’ stories have the power to influence people and shift behaviour. He knows that every business has its own unique story and when that journey, that quest for success, is shared with a business’ ideal customers, magic happens. “Our clients say that we tell their story in a really authentic and engaging way. A key driver for us is the knowledge that our business owners have families, boards and stakeholders who will ask questions if the business goes pear-shaped. We know they quite rightly want results and that’s where we deliver”, says Hamish. The Hawke’s Bay-based marketing agency specialises in creative marketing solutions, including digital campaigns which are monitored using a mix of analytical tools. Campaigns are reviewed and refined using data-driven decision-making to deliver optimum results for clients. “We’re a down-to-earth team that rolls up our sleeves and just gets on with delivering great marketing. Our focus is on making marketing easy for our clients, so they can get on with their day jobs”, Hamish explains. “We don’t do one-night stands. We work hard at building long-term relationships. We walk beside our clients every step of their journey and so closely, that for many, we’re more like their in-house marketing team. I think that the value our clients place on this rock-solid support is reflected in our substantial list of long-term clients”, says Hamish. Quest... --- - Published: 2023-11-24 - Modified: 2023-12-14 - URL: https://www.quest.net.nz/how-to-build-a-powerful-website-authority-score/ - Categories: Websites In the vast landscape of the internet, where websites jostle for attention, a hidden force plays a crucial role in determining their prominence - the Website Authority Score. This mystical metric is like the secret sauce of online success, influencing everything from search engine rankings to user trust. In the vast landscape of the internet, where websites jostle for attention, a hidden force plays a crucial role in determining their prominence - the Website Authority Score. This mystical metric is like the secret sauce of online success, influencing everything from search engine rankings to user trust. Let's dive into the realm of Website Authority Scores, understand their significance, and uncover ways to boost your digital standing. So, what exactly is a Website Authority Score? Think of it as your website's online credibility. Search engines, like Google, evaluate websites based on various factors to determine how trustworthy and reliable they are. This evaluation culminates in a numerical score that reflects the website's authority. Why is this score so important? Well, in the digital realm, authority is king. Websites with higher authority scores are more likely to rank higher in search results, attracting more organic traffic. Users tend to trust websites that search engines trust, making a high authority score a key element in building credibility. Let's explore some ways to enhance your Website Authority Score: Quality Content is Key: Content is the backbone of your website. Ensure that your content is informative, engaging, and relevant to your audience. Regularly update your content with blogs, articles, reports, white papers, and news updates to keep it fresh and valuable. Compelling Videos: In a world where visual content reigns supreme, creating engaging videos can significantly boost your Website Authority Score. Share informative videos, tutorials, or interviews to enrich the user experience and... --- - Published: 2023-10-22 - Modified: 2024-04-18 - URL: https://www.quest.net.nz/captivating-the-kiwi-heart-nz-marketing-essentials/ - Categories: Marketing New Zealand offers a vibrant and dynamic market for businesses. But to thrive, understanding how marketing works for the Kiwi audience is crucial. Let's dive into the key aspects of successful marketing in New Zealand. New Zealand offers a vibrant and dynamic market for businesses. But to thrive, understanding how marketing works for the Kiwi audience is crucial. Let's dive into the key aspects of successful marketing in New Zealand: Kiwis appreciate authenticity: New Zealanders value genuineness in marketing. They prefer brands that align with their core values. Authenticity builds trust and long-lasting customer relationships, so marketing campaigns should reflect real Kiwi experiences and values. Storytelling that resonates: Storytelling is an essential element of marketing. Kiwis respond well to narratives that tap into their culture and history. Brands that weave compelling stories are more likely to capture the Kiwi heart. Inclusivity matters: New Zealand's diverse society places a high value on inclusivity. Marketing campaigns that embrace this diversity are more successful. Inclusivity in advertising demonstrates respect for the multicultural fabric of New Zealand. Environmental awareness: New Zealand is a proud nation passionate about environmental conservation. Brands that showcase their commitment to environmental stewardship often find favour with consumers. Digital dominance: social media, email marketing, and online advertising are powerful tools to reach Kiwi consumers. Being present and active on digital platforms is essential for any marketing strategy. . Marketing in New Zealand is all about embracing the uniqueness of the Kiwi culture, preserving the environment, and valuing authenticity and inclusivity. To succeed, businesses should reflect the Kiwi spirit, engage in genuine storytelling, and adapt their strategies to align with the values of this proud nation. --- - Published: 2023-10-17 - Modified: 2023-10-31 - URL: https://www.quest.net.nz/9-essential-steps-to-get-found-online/ - Categories: Websites - Tags: 9 Essential Steps to Get Found Online In today's digital age, having a strong online presence is crucial for success. Whether you run a small local business or a global enterprise, getting found online can significantly impact your brand visibility and customer reach. In today's digital age, having a strong online presence is crucial for success. Whether you run a small local business or a global enterprise, getting found online can significantly impact your brand visibility and customer reach. Here are some strategies to help your business get discovered online: Optimise your website: Build a user-friendly, mobile-responsive website that provides essential information about your products or services. Optimise it for search engines (SEO) by using relevant keywords, meta tags, and high-quality content. Leverage social media: Establish a presence on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Share engaging content, interact with your audience, and use paid advertising to reach a broader demographic. Invest in content marketing: Regularly publish informative and valuable content such as blog posts, articles, videos, and infographics. Quality content can help you rank higher in search engine results and attract organic traffic. Video Content: Videos are a potent tool for online visibility. Craft engaging video content that educates, entertains, or solves problems for your audience. Host videos on your website and share them on platforms like YouTube and social media to expand your reach. Effective storytelling humanises your brand and makes it relatable. Develop a compelling narrative that conveys your brand's mission, values, and unique qualities. Stories have the power to connect with people on an emotional level and leave a lasting impression. Email Marketing: Build an email list of interested customers and send them newsletters, promotions, and updates. Email marketing is an effective way to nurture... --- - Published: 2023-10-11 - Modified: 2023-10-31 - URL: https://www.quest.net.nz/the-future-of-websites-human-centric-marketing/ - Categories: Websites - Tags: The Future of Websites blog In the ever-evolving digital landscape, the future of websites will be marked by the power of storytelling, human-centric marketing, and the strategic cultivation of customer databases. In the ever-evolving digital landscape, the future of websites will be marked by the power of storytelling, human-centric marketing, and the strategic cultivation of customer databases. As websites continue to play a pivotal role in connecting with audiences, these three elements will be paramount in shaping the online presence of businesses. 1. Telling Your Story: Storytelling has always been a fundamental aspect of effective communication, and in the future, it will take centre stage on websites. Sharing a compelling narrative that highlights your brand's history, values, and vision fosters a deep connection with visitors. Websites will evolve into immersive storytelling platforms, where content is not just informational but also emotionally engaging, leaving a lasting impression on users. 2. Human-Centric Marketing: The future of websites is all about human-centric marketing. Instead of solely relying on demographics and data, websites will employ personalisation to understand the unique preferences of each visitor. This approach allows for the creation of personalised experiences that resonate deeply strengthening brand loyalty and trust. 3. Building Your Customer Database: A robust customer database will be the lifeblood of future websites. Collecting and strategically leveraging customer data through activities like email marketing will enable businesses to cost-effectively tailor content, offers, and experiences to individual customers. Here’s what you’ll need to thrive: Transparency and trust: Establish trust with your audience by clearly communicating how their data is handled and protected. Personalisation: Leverage AI and data analytics to provide personalised content and recommendations. Show your audience that you understand their unique... --- - Published: 2023-09-05 - Modified: 2023-10-31 - URL: https://www.quest.net.nz/will-ai-replace-marketing-jobs/ - Categories: Marketing - Tags: Will AI replace marketing? Business owners worldwide are implementing AI for its transformative potential. They see AI as a means to enhance customer experiences, streamline operations, reduce costs, and gain a competitive edge. Business owners worldwide are implementing AI for its transformative potential. They see AI as a means to enhance customer experiences, streamline operations, reduce costs, and gain a competitive edge. AI offers a range of benefits from AI-driven insights, and automation to personalisation. It can lead to improved efficiency, better decision-making, and increased profitability. Main AI marketing tasks: Data Analysis: AI data collection, analysis, and reporting Email Marketing: automated email campaigns, personalisation, and A/B testing. Social Media: scheduling posts, engagement analysis and content recommendations. SEO Optimisation: keyword research, and on-page SEO. Content Creation: AI-generated product descriptions, social posts, and ad copy. Customer Support: AI-powered chatbots for routine queries and tasks. Ad Targeting: Optimised ad placements and audience targeting. So, with all these benefits, will AI replace the role of marketers? While AI can automate repetitive tasks like data analysis and email campaigns, it's unlikely to fully replace marketing professionals. Human marketers bring creativity, empathy, and strategic thinking to the table. They conceptualise campaigns, craft compelling narratives, and adapt to evolving market trends - qualities that AI lacks. Moreover, AI requires human oversight to ensure ethical and strategic alignment. Humans are likely to remain indispensable in shaping marketing strategies and building meaningful connections with customers. However, as AI evolves, marketing roles will continue to shift, and marketers need to get the most out of AI tools to propel their marketing success. Are you getting the most out of AI for your marketing? --- - Published: 2023-08-18 - Modified: 2023-10-31 - URL: https://www.quest.net.nz/has-your-brand-developed-a-community/ - Categories: Marketing - Tags: Brand community buidling There’s little doubt that marketing is getting increasingly difficult. Customers are ignoring, blocking, and streaming their way past conventional sales and marketing messages. There’s little doubt that marketing is getting increasingly difficult. Customers are ignoring, blocking, and streaming their way past conventional sales and marketing messages. Two-thirds of marketing is occurring without us and it’s likely even worse for B2B companies. Today our brand story is narrated through social media posts, reviews, testimonials, influencers, and powerful content creators. In his recent book “Community: The Most Powerful Business Tool in the Digital Age", marketing thought-leader Mark Schaefer discusses the potential of online communities. The book underscores how authentic engagement and connection can yield significant advantages where traditional marketing is no longer effective. Communities are active, engaged groups that collaborate, co-create, and have a profound impact on a brand's success. A community is not just an audience; it's a living ecosystem of relationships. 3 Steps to build your brand community: Trust and Leadership: Building trust is crucial for community engagement so developing authentic, transparent communication is essential. Businesses should focus on the audience's needs and desires, rather than solely on the brand's objectives. Community Storytelling: Stories connect people emotionally, so make storytelling a potent tool for community engagement. Share your struggles and successes. Sharing authentic stories also helps humanise your brand and strengthens the bonds within your community. Human-Centered Approach: Communities thrive when they prioritise people over technology, so focus on building human connections. Personalised interactions, not cookie-cutter messages, are vital for nurturing belonging. Your messaging needs to be carefully crafted at every touch point. Today’s digital world craves connection, and if you nurture a... --- > Unlock the power of mobile-friendly websites with these 5 recommendations. Enhance user experience and boost your online presence. - Published: 2019-05-31 - Modified: 2024-06-14 - URL: https://www.quest.net.nz/5-recommendations-for-mobile-friendly-websites/ - Categories: Marketing, Websites Way back in 2015 Google made a major announcement regarding mobile-friendliness as an SEO ranking signal. Google changed its algorithm such that the mobile search results favour content that is optimised for mobile devices. Way back in 2015 Google made a major announcement regarding mobile-friendliness as an SEO ranking signal. Google changed its algorithm such that the mobile search results favour content that is optimised for mobile devices. Since then, we have seen big shifts in mobile search rankings, with rankings dropping for websites having mobile usability issues on their website. You need to manage the situation carefully and have a plan of action. Here are 5 recommendations on what to do: 1. Find out if you have a mobile-friendly website First, get your facts straight. Use Google’s mobile-friendly website checker to determine if your website is configured properly and viewable on mobile devices. If your site passes, then you have nothing to worry about. But if your site doesn’t pass, the tool will provide you with a set of recommendations for improvement. 2. If you have a problem, what to do next? Get onto it right away! Google has given you an important warning, and you really need to get moving or risk being virtually invisible online. Developing a new website is a significant investment, and will take some planning and effort to get right. Take this opportunity to reassess your web presence, improve your usability and site architecture. 3. Check your current mobile traffic levels Review your own website analytics to assess the levels of mobile traffic you’re currently receiving, it's grown hugely in recent years. Mobile is often the largest traffic source for websites. Check to see how mobile traffic contributes... --- --- ## Projects - Published: 2023-11-07 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/shattky-optometrists/ - Services: Brand Development, Marketing Strategy, Photography, Print Design, Video production, Website Development Shattky Optometrists Projects Digital Growth Shattky Optometrists Greater brand differentiation and 100 years of history communicated as the optometrist brand of choice. Shattky Optometrists enjoyed 100 years of successful operation but consumer understanding of the added value Shattky service was being eroded as increasing competition emerged in the marketplace. The challenge was to reposition the business and to differentiate it from other optometrist practices operating under the same collective Visique positioning. Refocusing on the competitive advantages of the business was critical. Differentiation was achieved through the development of a new brand which was aligned to vibrant, contemporary design elements. Brand style guide standards were introduced and photographic imagery secured to provide consistency across key communications. Quest successfully developed print, website and point of sale material and strategies included the development of social media and web video. An emphasis on 100 years of expert eye care and world class customer service were the main focus of delivery. Project Details Client Shattky Optometrists Services Used Marketing Strategy Brand Development Website Development Video production Photography Print Design Branding & Design Result Digital Growth Watch Interview “Quest has exceeded our expectations through excellent attention to detail. Their patient guidance and commitment to our success results in our high confidence in Quest’s marketing propositions and understanding of our journey forward” Mark Eagle, Partner – Shattky Optometrists Group Client Interview https://vimeo. com/32180621 Shattky client testimonial – Julie and Mark Eagle Videos https://youtu. be/fYZm8u5YoAUhttps://youtu. be/S7aYn8og-wYhttps://youtu. be/BuarLX7GaA8https://youtu. be/t4sdCC1647M Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-07 - Modified: 2023-11-30 - URL: https://www.quest.net.nz/projects/te-kahui-tupua/ - Services: Export Training, Marketing Strategy Te Kahui Tupua Projects x45 Export Ready Te Kahui Tupua Quest was contracted to assist Te Kahui Tupua, a $3 million project funded by the Ministry of Tourism as part of its major regional initiative programme. The goal was to help position the Ruapehu, Rangitikei and Whanganui districts as leading regions in New Zealand for an authentic country experience with a real connection to, and sense of, place. The primary need was to build international and domestic visitation throughout the year and counter peak by offering a unique escape from urban environments. Outline of Development:The three districts of Ruapehu, Rangitikei and Whanganui offered a superb collection of owner operated properties but a gap existed in the market for the co-operative promotion of high quality rural retreats. Completion of the project involved a wide range of business mentoring across all three districts with a focus on strategic marketing planning and export readiness. Primary project tasks involved group training workshops and one-on-one business mentoring plus market positioning and web marketing outputs in order to meet the project key performance indicators. Visit Website Project Details Client Te Kahui Tupua Services Used Marketing Strategy Export Training Result x45 Export Ready Watch Interview Featured Video https://youtu. be/bs0vwo5pjTc Te Kahui Tupua testimonial Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-07 - Modified: 2023-11-30 - URL: https://www.quest.net.nz/projects/northland-new-zealand/ - Services: Export Training, Marketing Strategy Northland New Zealand Projects x50 Export Ready Northland New Zealand Our focus was to deliver an 18 month project developing Northland’s specialty niche food and beverage sector and emerging world class gate to plate products. Quest was contracted by Enterprise Northland and BizNorth to build business capability and product development across the food sector, part of a New Zealand Trade & Enterprise major regional initiative. Quest delivered a series of workshops and one-on-one business mentoring sessions in Dargaville, Kerikeri and Whangarei. Over 50 business representatives attended the seminar series to further support the sector. Quest worked closely with Lyn Barnes (former editor of Cuisine Magazine) throughout the project, Lyn is the driving force behind Northland’s food development initiative. Northland is a unique region. Not only is it the birthplace of the nation, where settlers planted the first grapes, olives and fruit trees, but it is also home to giant kauri forests, miles of stunning coastline and iconic Cape Reinga. Visit Website Project Details Client Northland New Zealand Services Used Marketing Strategy Export Training Result x50 Export Ready Watch Interview “Interesting, informative, brought my attention to our shortcomings. Great to meet other food and wine people” Anna Rosevear, Mahoe Farmhouse Cheese Featured Video https://youtu. be/huGX1bLjbyY Northland New Zealand testimonial Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-07 - Modified: 2023-11-30 - URL: https://www.quest.net.nz/projects/wines-of-gisborne/ - Services: Export Training, Marketing Strategy Wines of Gisborne Projects Marketing Strategy Wines of Gisborne The assignment was conducted with key partners Wines of Gisborne, New Zealand Trade & Enterprise, Auckland University, Gisborne District Council and Tairawhiti Regional Partnerships. The brief was to help drive the future development of Gisborne Winegrowers and in doing so for them to be recognised as a world class, ultra premium wine growing region. Quest was contracted to assist in the delivery of a fresh strategic direction for the association. A series of planning workshops, stakeholder presentations and site visits assisted this process. The terms of reference included four key areas of development: Infrastructure (water, land, climate, compliance, signage); Skills and Training (future market needs, gaps in delivery, appropriate skills and training programmes); Sustainable Land Management (Bio-dynamics and organics, viticulture research, Green Globe & Qualmark Green accreditation and finally Marketing (Pernod Rickard promotional activities, customer research, market segmentation, New Zealand Food & Wine Tourism Marketing Network). Visit Website Project Details Client Wines of Gisborne Services Used Marketing Strategy Export Training Result Marketing Strategy Watch Interview Client Interview https://youtu. be/LTqHYtsicRk Wines of Gisborne testimonial Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-07 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/cape-kidnappers-reserve/ - Services: Brand Development, Marketing Strategy, Photography, Print Design, Video production Cape Kidnappers Reserve Projects Product Launch Success Cape Kidnappers Reserve Quest’s brief was to help guide the strategic development and positioning of this unique kiwi recovery preserve located within Hawke’s Bay’s most iconic landscape. The development process began with a series of market research assignments which provided key insights into future market demand, gaps in delivery, optimal pricing and industry best practice. The market research work helped distil a distinctive and compelling visual brand identity and positioning for the business. Key development outputs included brand strategy, storylines, product naming and architecture, website and brochure collateral. Cape Kidnappers continues to make business gains nationally and internationally and enjoys a clear preference of today’s interactive travellers. The experience delivers exclusive access to never before reached areas of the Cape Kidnappers Peninsula and the Ocean Beach Wildlife Preserve. Tours weave along high coastal ridges, providing magnificent views of Hawke’s Bay and the Pacific Ocean. Also included are some of the finest dune systems in New Zealand. ‘Vast and seemingly endless the huge openness gives such an exhilarating feeling’. award-winning travel writer, Geraldine McManus. Visit Website Project Details Client Cape Kidnappers Reserve Services Used Marketing Strategy Brand Development Video production Photography Print Design Branding & Design Result Product Launch Success Watch Interview “Quest has been instrumental in helping us successfully launch our new product into market. From strategic planning to design and online marketing execution, we have been impressed with the results and would not hesitate to recommend Quest to others. ” Michael Neilson,... --- - Published: 2023-11-07 - Modified: 2024-04-22 - URL: https://www.quest.net.nz/projects/the-classic-nz-wine-trail/ - Services: Brand Development, Copywriting, Export Training, Marketing Strategy, Photography, Print Design, Video production, Website Development The Classic NZ Wine Trail Projects x130 Export Ready The Classic NZ Wine Trail The brief was simple – to build the Classic New Zealand Wine Trail into a recognised brand world-wide. In 2005 Quest was contracted by the five partner regional development agencies of Wellington, Marlborough, Wairarapa, Tararua and Hawke’s Bay. In the role of product development and marketing advisor, Quest embarked on a condensed period of start up delivery across all aspects of the trail. Success resulted from a commitment to focused market research which identified who the ideal customers were, what they wanted and how best to attract them. Significant foundation marketing milestones included brand development with ‘Go Slow & Savour’ positioning, online and offline promotions such as website, consumer material and media communications. Successful best practice training was also conducted for over 130 business stakeholders along the trail. Visit Website Project Details Client The Classic NZ Wine Trail Services Used Marketing Strategy Brand Development Website Development Video production Photography Print Design Export Training Copywriting Branding & Design Result x130 Export Ready Watch Video “Quest has made significant progress in moving the trail forward. Its vision and drive has been essential in helping to realise the potential of this exciting product” Kelvin Speirs – Chairman, Classic NZ Wine Trail Featured Video https://youtu. be/IwOzSaNf20k The Classic NZ Wine Trail video Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-07 - Modified: 2023-11-30 - URL: https://www.quest.net.nz/projects/mangarara-farm/ - Services: E-commerce, Marketing Strategy, Photography, Video production, Website Development Mangarara Farm Projects Ecommerce drives revenue Mangarara Farm Mangarara (The Family Farm) is a 610 hectare/1500 acre hill country farm in Elsthorpe, Hawke’s Bay. It has been stewarded by the Hart family since 1990. The farm is a diverse mix of lakes, wetlands, peat flats, rolling and steep hills, pasture, native and exotic trees. It’s a great sustainability initiative, with Quest joining Air New Zealand in supporting the Mangarara Family Farm and Eco-Lodge. Our work has involved both video production and website development to help Mangarara achieve it’s long term sustainability goals. Some of the major Mangarara milestones include:A partnership with Air New Zealand in 2008 which led to the planting of 85,000 native trees adjacent to a small remnant of virgin native forest. Planting native and exotic trees around farm dams (small lakes) and in shelter belts to protect soils, provide shade & shelter for livestock, sequester carbon and enhance biodiversity. Building the Mangarara Eco Lodge (commissioned in 2015) to accommodate, educate and inspire through generous hosting that includes farm tours, workshops & events. Moving to Holistic Management and Planned Grazing – a management system designed to maximise ecosystem, animal and human well-being through grazing more mature pastures on longer, planned rotations. Partnering with Million Metres Streams and successfully raising over $30,000 to plant the riparian margin of Horseshoe Lake, a 35-hectare lake and wetland that borders the farm and Eco Lodge. Visit Website Project Details Client Mangarara Farm Services Used Marketing Strategy Website Development E-commerce Video production Photography... --- - Published: 2023-11-02 - Modified: 2023-12-11 - URL: https://www.quest.net.nz/projects/hydralada/ - Services: Photography, Video production Hydralada Projects VIDEO drives export growth Hydralada Hydralada Company has been manufacturing and supplying elevating work platform innovations for more than 40 years, making them one of the longest established manufacturers of its type in Australasia. Hydralada are the leaders in safe, reliable and efficient work platforms and are long-time suppliers to horticultural businesses across the globe. Quest was commissioned by Hydralada to storyboard and produce a web video product education series. As Hydralada open up new markets, Quest’s online video has been a key part of their marketing, allowing customers to better understand the range of equipment and also see it in action. This is proving cost effective promotion and the videos are available directly from their website. Now that’s smart thinking! Visit Website Project Details Client Hydralada Services Used Video production Photography Result Export Sales Drive Growth Watch Interview Feature Video https://vimeo. com/51259027 Hydralada testimonial Videos https://vimeo. com/51257905https://vimeo. com/51258667https://vimeo. com/51249738https://vimeo. com/51254842https://vimeo. com/51260364 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/projects/host-accommodation/ - Services: Brand Development, Market Research, Marketing Strategy, Photography, Print Design, Video production, Website Development Host Accommodation Projects Business Growth Host Accommodation Originally founded by the New Zealand Automobile Association , Host Accommodation has approximately 80 member properties located throughout the country and is one of New Zealand’s leading networks of hotels, motels and self contained apartments. Quest’s assignment was to conduct a full strategic review of the organisation with a wide brief covering areas such as customer research and positioning through to tactical market delivery. This resulted in broad strategic outputs over a period of three years including customer needs analysis, brand identity development, website custom design and functionality, photography, print, signage, apparel and a range of tactical marketing campaign messaging. In addition, a full suite of web videos were produced including a unique Host animation and royalty free soundtrack identity. Project Details Client Host Accommodation Services Used Marketing Strategy Brand Development Website Development Video production Photography Print Design Market Research Branding & Design Result Business Growth Watch Interview "I’d definitely recommend Quest. They’ve helped with our strategy, branding, website redevelopment and video stories to help grow our business. ” Chris Lee, former General Manager, Host Accommodation Client Interview https://vimeo. com/36678774 Host Accommodation client testimonial – Chris Lee Videos https://vimeo. com/40279718https://vimeo. com/41123658https://vimeo. com/36592159https://vimeo. com/30686902https://vimeo. com/30709398https://vimeo. com/32425796https://vimeo. com/30709249https://vimeo. com/63845464https://vimeo. com/41539533https://vimeo. com/31285663https://vimeo. com/68517819https://vimeo. com/42384547 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2024-04-22 - URL: https://www.quest.net.nz/projects/agrecovery/ - Services: Copywriting, Photography, Video production Agrecovery Projects X10 Champion Stories Agrecovery Agrecovery provides New Zealand farmers and growers with a nationwide programme for container recycling, drum recovery, and the collection of unwanted or expired chemicals. Agrecovery is a not-for-profit charitable trust and represents DairyNZ, Federated Farmers, Horticulture New Zealand, Rural Contractors New Zealand and local government. Daily operations are managed by the Agrecovery Foundation based in Wellington. Quest’s assignment began with the production of a series of high engagement video productions. The task was to secure Agrecovery participant stories across a range of sectors including cropping, viticulture, horticulture, dairy and agricultural contracting. Shoot locations included Canterbury, Marlborough, Horowhenua, Hawke’s Bay and Waikato. In addition, Quest has also been tasked with securing photography and interviews with a range of programme participants. The output was copy writing a series of articles for publication across national titles that celebrate the success of the scheme. Visit Website Project Details Client Agrecovery Services Used Video production Photography Copywriting Result X10 Champion Stories Watch Interview Feature Video https://vimeo. com/238852370 Agrecovery testimonial Videos https://vimeo. com/299757393https://vimeo. com/299757618https://vimeo. com/161319692https://vimeo. com/175771352https://vimeo. com/168125306https://vimeo. com/158405192https://vimeo. com/158405134https://vimeo. com/158997722https://vimeo. com/117657025https://vimeo. com/117748718 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2024-01-23 - URL: https://www.quest.net.nz/projects/hb-regional-council/ - Services: Photography, Video production HB Regional Council Projects X5 Video Stories HB Regional Council The Hawke’s Bay Regional Council is a significant employer in Hawkes Bay. The council works on behalf of the community to manage the air, land, water and coastal resources of the region. It is also mandated to coordinate civil defense, transport, and economic development. Quest was assigned to assist the Council with the production of a series of high engagement videos. The focus was the recruitment of specialist staff from both around New Zealand and further offshore. The target audience was specialist engineers, planners, and scientists. In addition to this work, Quest was also contracted to tell the story of Pātaka. This innovative digital mapping tool shows the location and extent of iwi and hapū resources in Hawke’s Bay. Pātaka includes the location and contact information for each local marae, customary marine titles, protected customary rights and any iwi/hapū management plans. Project Details Client HB Regional Council Services Used Video production Photography Result X5 Video Stories Watch Interview "Video used well enables us to create a much stronger connection with our audience. Working with Quest was very easy and gave us a really high quality tool overall. ” Drew Broadly, former Community Engagement Manager Client Interview https://vimeo. com/199244160 Hawke’s Bay Regional Council client testimonial – Drew Broadley Videos https://vimeo. com/114111631https://vimeo. com/114111632https://vimeo. com/114111634https://vimeo. com/114111633https://vimeo. com/153312450 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/projects/central-silo-systems/ - Services: Marketing Strategy, Photography, Search Engine Optimisation, Video production, Website Development Central Silo Systems Projects +50% Sales Enquiries Central Silo Systems Central Silo Systems are specialists in grain silos, grain handling equipment and feed milling & mixing equipment. The company enjoys importing arrangements with global partners Skiold, Valco and Scafco. Quest was contracted by Central Silo Systems to develop their website and high engagement digital content such as video and photography. Quest delivered a mobile-friendly website. In addition, Quest provides ongoing support to Central Silos on a monthly basis with search engine marketing and web support including reporting, strategy recommendations, 24/7 server monitoring, security updates and weekly backups of all website data. Visit Website Project Details Client Central Silo Systems Services Used Marketing Strategy Website Development Video production Photography Search Engine Optimisation Result +50% Sales Enquiries Watch Interview “The marketing has really worked because of the increase in enquiry. Our poultry equipment enquiries have increased by 50%. I would highly recommend Quest Marketing, what they’ve completed for our business has been extremely beneficial and I’d be more than happy to work with them again” Sean Curry, Director Client Interview https://vimeo. com/298507501 Central Silo Systems testimonial Videos https://vimeo. com/178562762https://vimeo. com/178401965 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/camco-industries/ - Services: Brand Development, Google Ads, Marketing Strategy, Photography, Print Design, Search Engine Optimisation, Social Media, Video production, Website Development Camco Industries Projects +48% Revenue Growth Camco Industries Camco Industries is New Zealand’s leading commercial vehicle fit-out company working with New Zealand’s largest fleet owners in the construction, field servicing, power, local government and infrastructure sectors. Quest has developed a successful working relationship with Camco over a number of years. The assignment began with a strategic marketing review of the business. This was followed by a brand refresh, a series of high engagement video productions, photography and design of the new 190-page hardback Camco Product Catalogue. In conjunction with this work, Quest also developed the Camco mobile friendly website. Ongoing work includes search and social media marketing, reporting and strategy support. Visit Website Project Details Client Camco Industries Services Used Marketing Strategy Brand Development Website Development Video production Photography Print Design Google Ads Social Media Search Engine Optimisation Branding & Design Result +48% Revenue Growth Watch Interview “Sales are up 48% on last year, vibrant marketing and being proactive on social media has helped us reach new decision makers. We’re now a genuine marketing, sales and operations business” David Mohn, former General Manager Finance and Operations Client Interview https://vimeo. com/224409540 Camco Industries testimonial Videos https://vimeo. com/341504974https://vimeo. com/341045951https://vimeo. com/212664320https://vimeo. com/202092350https://vimeo. com/212659535https://vimeo. com/212673180https://vimeo. com/212670727https://vimeo. com/212662220https://vimeo. com/202102230https://vimeo. com/212688440https://vimeo. com/216106489https://vimeo. com/202310375https://vimeo. com/202099604https://vimeo. com/215945255https://vimeo. com/202090148https://vimeo. com/212667930https://vimeo. com/303951523https://vimeo. com/202087519 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/sky-sport-next/ - Services: Photography, Video production Sky Sport Next Projects X2 Audience Growth Sky Sport Next Sky Sport commissioned Quest for coverage of the TrackMe Life GO-4-12 Youth Adventure Race. The race is a gruelling 12-hour event and training ground for New Zealand’s future endurance race athletes. The 2021 event was held at Kairakau Beach in Hawke’s Bay and included a 75 km race course across rugged coastline and farmland. Quest’s production included both a 30-second promotional trailer plus a 25-minute full feature race segment. The goal of the event is to challenge and grow young people through a quality adventure race, that inspires trust, teamwork and self-belief and promotes holistic growth and healthy competition. The 12-hour event is designed to challenge competitors perseverance, teamwork and to stretch them both mentally and physically. Project Details Client Sky Sport Next Services Used Video production Photography Result X2 Audience Growth Watch Interview "Quest was recommended to us and we were really impressed with what was produced, the storytelling was really important. The event was shown on Sky Sport three times and, in addition, the on demand views had doubled from our last event in just over a month. I’d definitely recommend Quest, really easy to work with and a good fun team. " Sky Sport Next Client Interview https://vimeo. com/659199071 Sky Sport Next testimonial Videos https://vimeo. com/556994187https://vimeo. com/556777371 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-11-02 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/kia-ora-hauora/ - Services: Photography, Video production Kia Ora Hauora Projects X10 Video Stories Kia Ora Hauora Kia Ora Hauora is a Māori Health workforce development programme aimed at students and current health sector workers to promote health careers. The programme has been developed in response to the national and international shortage of health sector workers and the demand for more māori health professionals. Quest was contracted by Wellington-based Capital and Coast District Health Board to produce a series of videos for Kia Ora Hauroa. The video content is a resource for secondary school education targeting years 11-13. The Central Region stretches from Hawke’s Bay in the North to Wellington in the South and includes a variety of geographically different areas and a diverse population. Six district health boards provide healthcare and workforce programmes across the area. Visit Website Project Details Client Kia Ora Hauora Services Used Video production Photography Result X10 Video Stories Watch Interview “I met Quest through the work that they were doing for the Hawke’s Bay DHB and thought they would be a great match. Quest were great to work with and really easy to access with great communication. I would highly recommend Quest for anyone wanting to produce video. The outcome was way beyond what I expected. I’m very happy with the result and so are my stakeholders” Leigh Andrews, Central Region Co-ordinator, Kia Ora Hauora Maori Health Work Force Programme Client Interview https://vimeo. com/213632654 Kia Ora Hauora testimonial Videos https://vimeo. com/217917129https://vimeo. com/217917277https://vimeo. com/217913641https://vimeo. com/217927999https://vimeo. com/217917524https://vimeo. com/217915221https://vimeo. com/217927487https://vimeo. com/217917355https://vimeo. com/217913829 Get your... --- - Published: 2023-11-01 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/cr-mcphail/ - Services: Marketing Strategy, Photography, Video production, Website Development, ZohoCRM Installation CR McPhail Projects +60% Revenue Growth CR McPhail CR McPhail is a New Zealand based travel company with a difference; offering both inbound and outbound tours with a rural focus. Quest built a clean, mobile friendly responsive website using strong imagery, which makes it easy for clients to navigate. It also includes both product education and customer testimonial videos produced by Quest. Website form enquiries populate leads directly into Zoho CRM for tracking tour booking leads. Zoho CRM: Zoho has been voted by many as the leading CRM and Project management system in the market given its low pricing and high functionality. Quest helped CR McPhail install and set up trial data in Zoho and provided in depth guidance to ensure the business received optimal value from the software. Visit Website Project Details Client CR McPhail Services Used Marketing Strategy Website Development Video production Photography ZohoCRM Installation Result +60% Revenue Growth Watch Interview “We’ve seen at least a 50-60% increase in clients travelling overseas with us and ZohoCRM has certainly helped us in the businsss. We’d be very happy to recommend Quest to assist anybody with their marketing, we’ve been impressed with the work that they’ve done and are very happy with what’s been produced. ” Ron McPhail, Director Client Interview https://vimeo. com/301712008 CR McPhail testimonial Videos https://vimeo. com/244006004https://vimeo. com/244277421https://vimeo. com/143915702https://vimeo. com/143915699 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-19 - Modified: 2023-12-15 - URL: https://www.quest.net.nz/projects/juken-new-zealand/ - Services: Animations, Marketing Strategy, Photography, Video production, Website Development, ZohoCRM Installation Juken New Zealand Projects X11 Video Stories Drive Growth Juken New Zealand Japanese owned Juken New Zealand has been involved with the forestry and wood-processing industries for over 20 years. Quest was initially assigned to produce video content and television commercials to support the popular architecture programme ‘Grand Designs New Zealand’. In addition, professional photography was supplied by Quest for digital and print communications. Quest also produced an animated video explaining the high integrity of the J-Frame wood treatment process. Quest also developed a responsive website for Juken which features a Chinese translated version. The site features direct links to Trade Store locations for local purchasing and a compliance section, including downloadable documents. In addition, Quest asissts Juken with ongoing marketing suport such as Google Ads campaigns. Zoho CRM: Zoho has been voted by many as the leading CRM and Project management system in the market given its low pricing and high functionality. Quest helped Juken NZ install and set up trial data in Zoho and provided in depth guidance to ensure the business received optimal value from the software. Visit Website Project Details Client Juken New Zealand Services Used Marketing Strategy Website Development Video production Photography ZohoCRM Installation Animations Result x11 Video Stories Drive Growth Watch Interview “The results have been very impressive, there has been a massive increase and improvement on our business since the change in the website and the promotional work that we have done. The brand awareness has increased our domestic sales within New Zealand.... --- - Published: 2023-10-19 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/isl-industrial/ - Services: E-commerce, Marketing Strategy, Photography, Video production, Website Development ISL Industrial Projects +30% Revenue Growth ISL Industrial ISL Industrial Ltd operates from a modern purpose-built distribution warehouse and office facility located in East Tamaki, Auckland. ISL distributes over 40 brands imported from all over the world such as Champion Fasteners, Groz and Teng Tools, with distribution through retail partners nationwide. Quest has been a strategic marketing partner for ISL for a number of years. The assignment began with a strategic review of the business and identification of key areas for growth. Subsequent activity included the production of high engagement video education content to help drive revenue for ISL’s leading Teng Tools product range. In addition, e-commerce website development included ISL Industrial reseller partners such as Buy Tools Online and Tool Time Online. The custom e-commerce solutions offer a range of smart features including brand and category product filters, advanced product search, supplier drop shipping for orders. The sites also feature an inventory management solution allowing suppliers to add or remove products and update existing stock quantities automatically on a daily basis. Business results have been strong with +30% annual revenue growth for Teng Tools products in New Zealand. Project Details Client ISL Industrial Services Used Marketing Strategy Website Development E-commerce Video production Photography Result +30% Revenue Growth Watch Interview “Quest introduced us to online video promotion and also helps our reseller pertners with their e-commerce websites. Teng Tools has been growing 25-30% per year, in this industry that’s exceptional. Quest are a perfect partner to help us. ” Colin... --- - Published: 2023-10-18 - Modified: 2024-03-28 - URL: https://www.quest.net.nz/projects/wr-twigg/ - Services: E-commerce, Marketing Strategy, Photography, Video production, Website Development WR Twigg Projects x5 eCommerce Sales WR Twigg Buy Tools Online is the online store of Wellington-based W R Twigg Ltd, wholesalers and distributors of engineering and transport parts. After over 100 years in operation, W R Twigg remains proudly Kiwi-owned and operated. Quest Marketing’s assignment was to develop a mobile-friendly e-commerce website for this leading trade parts wholesaler. The website features over 20,000 stock items in its online store plus product filter, image gallery and contact form. The e-commerce website is fully expandable and offers an easy-to-use content management system (CMS) so that the client can add products, descriptions, and images when needed. Visit Website Project Details Client WR Twigg Services Used Marketing Strategy Website Development E-commerce Video production Photography Result x5 eCommerce Sales Watch Interview "Quest has been absolutely amazing for us to be honest, Quest is definitely easy to deal with, makes it simple for us and really comes up with something that works. Since starting our online store, turnover has gone up five-fold and has now become a meaningful part of our revenue. " Glenn Jordan, WR Twigg Director Client Interview https://vimeo. com/754554784 Glenn Jordan, Director, WR Twigg testimonial Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/3d-growth/ - Services: Photography, Video production 3D Growth Projects +60% Export Metric 3D Growth Founder Jeremy Moore set up 3D Growth to help businesses with their strategic thinking around growth. Their clients include New Zealand corporates such as Ballance Fertilisers, LIC and New Zealand Trade & Enterprise. Quest’s assignment was to partner with the company to help tell their stories. Videos were produced for a range of clients such as Quinovic (founder story) and New Zealand Trade & Enterprise (export customer stories). Digital technologies mean that customers have more knowledge, choice and power than ever before. The way customers want to be engaged with is being totally transformed. Visit Website Project Details Client 3D Growth Services Used Video production Photography Result +60% Export Metric Watch Interview "One key result was that New Zealand Trade & Enterprise increased its export metric by 60% and Quest was a key part of that by providing feedback from customers. Quest has been a great business partner to work with, they’ve been very reliable, good at their job and very cost-effective. " 3D Growth Client Interview https://vimeo. com/758943044 3D Growth Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/native-woodcraft/ - Services: Brand Development, E-commerce, Marketing Strategy, Photography, Video production, Website Development Native Woodcraft Projects +60% eCommerce Sales Native Woodcraft Quest Marketing’s assignment was to develop a mobile-friendly e-commerce website for this high-quality woodcraft manufacturer. Native Woodcraft specialises in the manufacture of tourism sector souvenirs plus creative garden panels. The inspiration behind the designs is native New Zealand birdlife, flora and fauna plus the great outdoors. In addition, a new brand and content were produced including videos and photography to better engage target audiences. The website features an e-commerce product catalogue with a product filter, image gallery and contact form. The website is fully expandable and offers an easy to use content management system (CMS) so that the client can add products, pages, copy, and images when needed. Visit Website Project Details Client Native Woodcraft Services Used Marketing Strategy Brand Development Website Development E-commerce Video production Photography Branding & Design Result +60% eCommerce Sales Watch Interview "In terms of results, our website sales are up 60% in the last 12-months. I’d recommend Quest. I’ve let my friends know about them, I gave them a go, and I wouldn’t recommend anyone else. " Native Woodcraft Client Interview https://vimeo. com/650056329 Native Woodcraft testimonial Videos https://vimeo. com/345403279https://vimeo. com/345403365 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/forsi-innovations/ - Services: Animations, Brand Development, Marketing Strategy, Photography, Video production, Website Development, ZohoCRM Installation Forsi Innovations Projects +30% Market Share Growth Forsi Innovations Forsi Innovations designs and builds cutting edge water filtration equipment. Quest’s assignment began with developing a responsive website which has enabled the business to engage new customers, secure more sales leads and develop trust and understanding with key audiences. Forsi has also taken advantage of Quest’s ability to create high engagement videos, which are embedded into the website. In addition, Forsi commissioned Quest to produce infographic and animation material for Field Days plus high-resolution photography. A successful installation of ZohoCRM followed, one of the world’s leading sales software systems. Zoho CRM: Zoho has been voted by many as the leading CRM and Project management system in the market given its low pricing and high functionality. Quest helped Forsi install and set up trial data in Zoho and provided in depth guidance to ensure the business received optimal value from the software. Visit Website Project Details Client Forsi Innovations Services Used Marketing Strategy Brand Development Website Development Video production Photography ZohoCRM Installation Animations Branding & Design Result +30% Market Share Growth Watch Interview “Over the past three years our market share has increased by at least 30% and Quest has been an important marketing partner in this journey. In terms of marketing results the website has been professional, credible and it’s created new business leads for us” Craig Hawes, Marketing Manager Client Interview https://vimeo. com/301991158 Forsi Innovations testimonial Videos https://vimeo. com/127789189https://vimeo. com/127868485https://vimeo. com/128532146https://vimeo. com/160998819https://vimeo. com/160984277https://vimeo. com/100182008 Get your FREE marketing strategy guide!... --- - Published: 2023-10-18 - Modified: 2024-06-21 - URL: https://www.quest.net.nz/projects/croplands-spray-shop/ - Services: Copywriting, E-commerce, Email Marketing, Marketing Strategy, Photography, Social Media, Video production, Website Development “We’ve increased our profit by 50%. I’d have no hesitation in recommended Quest Marketing. They did a great job for us.” Croplands Spray Shop Projects +50% Profit Growth Croplands Spray Shop Croplands manufacture and supply quality spray equipment, components, and accessories. The company began in Wellington in 1972 and today has its operational base in Australia with a combined turnover of $60M. Croplands Spray Shop is the national parts distribution centre for New Zealand based in Hastings. The assignment for Quest began with a strategic marketing review of the company and the output of a 3-year strategic direction and activity plan. Quest rebranded the business as Croplands Spray Shop and output a brand style guide, design templates and master files. The next step was the development of a customised e-commerce website and loading of 300 products. In addition, high engagement video content was produced including customer testimonial videos and hero photography. Quest’s ongoing search, social and content marketing support has resulted in Croplands Spray Shop achieving a 50% increase in revenue with customer research providing insight. Impressive performance from a market leading company. Visit Website Project Details Client Croplands Spray Shop Services Used Marketing Strategy Branding & Design Website Development e-commerce video production photography social media Email Marketing Copywriting Result +50% Profit Growth Watch Interview “We’ve increased our profit by 50%. I’d have no hesitation in recommending Quest Marketing. They were fantastic and did a great job for us. ” Greg Deck, Director Croplands Spray Shop Client Interview https://vimeo. com/692041163 Croplands testimonial Videos https://vimeo. com/129617114https://vimeo. com/129617117https://vimeo. com/278607173https://vimeo. com/129617116 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/fisher-funds/ - Services: Animations, Photography, Video production Fisher Funds Projects Video Builds Trust Fisher Funds Fisher Funds is one of New Zealand’s leading investment management companies with over 500,000 clients. Quest worked closely with the Fisher Funds senior management team to craft the video production storyboard and assist with the shoot day location scouting. Filming took place in Auckland City and also at Wenderholm Regional Park. The project scope was to output a series of five web videos using an investing road trip theme. In addition, corporate photography was required to match the road trip concept. The resulting web video and photography set was used across a range of digital and print media applications to help communicate the Fisher Funds investment point of difference. View Photography Project Details Client Fisher Funds Services Used Video production Photography Animations Result Video Builds Trust Watch Interview “We’ve been really happy with the videos that we’ve created in conjunction with Quest. What we’ve found is that they listen to us as the client. Quest are very good at taking on board our feedback, we’ve got a really good working relationship and we’ve ended up getting a really good result over a number of projects now. ” Michael Raynes, former Head of Marketing & Communication Client Interview https://vimeo. com/104149805 Fisher Funds client testimonial – Michael Raynes Videos https://vimeo. com/54408698https://vimeo. com/54408699https://vimeo. com/54408697https://vimeo. com/54411118https://vimeo. com/54411119 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/combi-clamp/ - Services: Marketing Strategy, Photography, Video production, Website Development Combi Clamp Projects +50% Revenue Growth Combi Clamp Combi Clamp was founded by husband and wife team Wayne and Lynley Coffey. The engineering and exporting business has developed to be so successful that they have now sold the family farm to fully concentrate on meeting market demand. The company manufacturing facility is based in Palmerston North and this is where the steel framing, assembly, and dispatch is managed for customers located throughout Australasia. The assignment for Quest involved a strategic marketing review of the business followed by key outputs including a mobile friendly website including a product catalogue, high engagement video content, and photography. The client’s turnover has more than doubled since these digital marketing developments with 50% of this success attributed to the website content. Now that’s a success story! Watch the video to hear what Wayne has to say about the how Quest has helped him achieve such impressive business growth. Visit Website Project Details Client Combi Clamp Services Used Marketing Strategy Website Development Video production Photography Result +50% Revenue Growth Watch Interview “Since our new website has been up and running our sales have almost doubled. The Quest team are great, we set them a goal to build a better website than our opposition and they did! ” Wayne Coffey, Director Combi-Clamp Client Interview https://vimeo. com/165800767 Combi Clamp testimonial Videos https://vimeo. com/487492883https://vimeo. com/87240933https://vimeo. com/88708316 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/hb-district-health/ - Services: Animations, Photography, Print Design, Video production Hawke’s Bay District Health Board Projects +60% Recruitment Growth Hawke’s Bay District Health Board The Hawke’s Bay District Health Board (HBDHB) is the region’s largest employer and serves a population of 160,000 people. It is one of 20 DHB’s established in New Zealand and includes the populations of Wairoa District, Hastings District, Napier City, Central Hawke’s Bay District and Chatham Islands Territory. Quest was contracted by the HBDHB in 2011 and has been assisting with a range of video production and graphic design projects ever since. Our community health support for the executive management and education resource teams have included Youth Health Promotion , ‘Say Ahh’ Rheumatic fever prevention, Transform and Sustain, Treaty of Waitangi, Day in Hawke’s Bay , staff recruitment video series, organisation values and orientation video series. Quest’s graphic design services included the output of design instructions and a resource library for incubator publications. Click on the following videos to view some of our work. Project Details Client Hawke’s Bay District Health Board Services Used Video production Photography Print Design Animations Result +60% Recruitment Growth Watch Interview “Quest we’re very easy to work with and I highly recommend them. The videos were really successful for us and achieved from under 10% to 14% of Maori working within the district health board. ” Dianne Wepa, former Senior Clinical Workforce Co-ordinator Client Interview https://vimeo. com/212200799 Hawke’s Bay District Health Board testimonial Videos https://vimeo. com/89364582https://vimeo. com/78485598https://vimeo. com/116921624https://vimeo. com/76394799https://vimeo. com/110217185https://vimeo. com/78238005https://vimeo. com/31709395https://vimeo. com/114058575 Get your FREE marketing strategy guide! Get the... --- - Published: 2023-10-18 - Modified: 2024-09-13 - URL: https://www.quest.net.nz/projects/abb/ - Services: Animations, Photography, Video production ABB Projects Video Creates Business ABB ABB is a global leader in power and automation technologies. Based in Zurich, Switzerland, the company employs 110,000 people and operates in approximately 100 countries. The firm’s shares are traded on the stock exchanges of Zurich, Stockholm and New York. Quest has been working closely with ABB for a number of years producing high engagement product education videos. Key content themes include the features and benefits of their suite of world first power protection and conditioning technology. Projects have included Fonterra’s largest milk processing plant at Takanini, the Wellington Cable Car, Kabeldon power terminations and the MV PCS100 UPS. Marketing results have been positive with John Penny explaining that video creates leads from places that would never have been possible without this medium. Visit Website Project Details Client ABB Services Used Video production Photography Animations Result Video Creates Business Watch Interview “Video is an important part of our digital strategy, it’s more than just websites. Video definitely creates business and Quest has done a great job for us” John Penny, former General Manager Client Interview https://vimeo. com/91243963 ABB testimonial Videos https://vimeo. com/592927656https://vimeo. com/603799973https://vimeo. com/108875127https://vimeo. com/149726146https://vimeo. com/177171201https://vimeo. com/139183423https://vimeo. com/127697244https://vimeo. com/90907022https://vimeo. com/98003050https://vimeo. com/106020089https://vimeo. com/70734091https://vimeo. com/70981614https://vimeo. com/69281952https://vimeo. com/75460335https://vimeo. com/67046806https://vimeo. com/273769393 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-11 - URL: https://www.quest.net.nz/projects/hohepa/ - Services: Marketing Strategy, Photography, Social Media, Video production, Website Development Hohepa Projects x2 Funding Increase Hohepa Hohepa caters for special needs children and adults. The business employs over 500 staff and has an annual budget of over $20 million. Services are delivered in Auckland, Hawke’s Bay, Wellington and Christchurch. Hohepa partners with the Ministry of Health, the Ministry of Social Development and private sector funders. Quest’s assignment began with a strategic marketing review and delivery of mobile friendly websites for key entities. High engagement video and photography content was produced plus custom website portal venue reservations system and resident education report repository. Business results have been strong with a doubling in funding and related employment in recent years. Visit Website Project Details Client Hohepa Services Used Marketing Strategy Website development Video production Photography Social Media Result x2 Funding Increase Watch Interview "Quest helped us with the promotion of our events, products and services. We couldn’t have done it without their plan. We’ve doubled the number of staff and I’d definitely recommend Quest. ” Andy White, former General Manager, Hohepa Hawke’s Bay Client Interview https://vimeo. com/220739234 Hohepa testimonial Videos https://vimeo. com/121948415https://vimeo. com/143184913https://vimeo. com/121621111https://vimeo. com/121644951https://vimeo. com/126450687https://vimeo. com/121621112https://vimeo. com/61243499https://vimeo. com/126450686https://vimeo. com/61242680https://vimeo. com/61284472 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/vet-services-hawkes-bay/ - Services: E-commerce, Marketing Strategy, Photography, Video production, Website Development Vet Services Hawke’s Bay Projects X3 Mobile Web Growth Vet Services Hawke’s Bay Quest Marketing’s assignment was to develop a suite of mobile-friendly websites for Vet Services Hawke’s Bay, Vet Services Dannevirke and Vet Services Equine. The business has five locally owned and operated best practice accredited vet clinics covering the Hawke’s Bay, Tararua, and Wairarapa regions. The services specialise in companion animals, production animals and equine. In addition, Quest delivered photographic content and also e-commerce functionality to better engage target audiences. The websites feature infographics, a service filter, an image gallery and a contact form. The website is fully expandable and offers an easy to use content management system (CMS) so that the client can add products, pages, copy, and images when needed. Visit Website Project Details Client Vet Services Hawke’s Bay Services Used Marketing Strategy Website development E-commerce Video production Photography Result x3 Mobile Web Growth Watch Interview "We’d recommend Quest because of their responsiveness and their knowledge of the market. They’ve got wide skillsets, from general marketing to brand-specific, social media, and e-commerce. A great bunch of people to work with and they can definitely get down to our level. " Vet Services Hawke’s Bay Client Interview https://vimeo. com/645629560 Brendan James, General Manager Gallery Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2024-06-17 - URL: https://www.quest.net.nz/projects/hustler-equipment/ - Services: Photography, Video production Hustler Equipment Projects X50 Video Stories Hustler Equipment Hustler bale feeders, bale handlers, sprayers and forklifts are world-class, and the company has a number of industry firsts and patents protecting many components and designs. Hustler distributes throughout New Zealand and also exports its range of bespoke products to markets around the globe. Quest was contracted to produce a series of high-engagement videos to highlight the features and benefits of Hustler’s product range. Assignments included a company overview, the SL700X bale feeder, the Katipo Sprayer, the X5000 chainless bale feeder and the chainless X2 family. In addition, Quest was contracted to output still photography, aerial drone footage and 3D animations for the x5000. The latest projects include New Zealand-wide client testimonials for the ‘Out There in Hustler Country’ series. Click on the photography or video links below to learn more. View Photography Project Details Client Hustler Equipment Services Used Video production Photography Result x50 Video Stories Watch Interview “The sales and leads generated have definitely been substantial. If you were looking to produce videos in New Zealand you should absolutely meet with Quest. They are a great partner, wonderful to work with and produce great content. ” Chad Kukahiko, Creative Director, Hustler Client Interview https://vimeo. com/782776439 Hustler testimonial Videos https://vimeo. com/510970187https://vimeo. com/600107836https://vimeo. com/596159098https://vimeo. com/547814625https://vimeo. com/72948767https://vimeo. com/64851579https://vimeo. com/74033966https://vimeo. com/98110548https://vimeo. com/96873211https://vimeo. com/106021030https://vimeo. com/252579804https://vimeo. com/268915899https://vimeo. com/269092325https://vimeo. com/268124809https://vimeo. com/291950105https://vimeo. com/291949629https://vimeo. com/291949869https://vimeo. com/286456716https://vimeo. com/321888286https://vimeo. com/299560997https://vimeo. com/345631548https://vimeo. com/345631257 Get your FREE marketing strategy guide! Get the guide --- - Published: 2023-10-18 - Modified: 2023-12-21 - URL: https://www.quest.net.nz/projects/abecca/ - Services: Animations, Brand Development, E-commerce, Marketing Strategy, Photography, Print Design, Social Media, Video production, Website Development Abecca Projects +65% Website Traffic Abecca Abecca Healthcare began as a small canvas manufacturing business in the early 1950s. Today, through extensive diversification, the business has grown to be a world-class leader in the manufacturing of healthcare protection products with clients located in New Zealand and Australia. Quest’s assignment was to produce a high-quality website and engaging content to enable business growth and top-line lift. The work plan began with the production of compelling video and photography content with shoots ranging from Auckland’s Middlemore Hospital to the Dunedin Hospital. The resulting e-commerce enabled website offers fast, intuitive functionality complete with an easy to use website content management system (CMS) and Google Analytics. The website features a contact form and SEO tools and the client can easily change website content and add new products and pages supported by comprehensive training videos. Quest also provides ongoing website support with 24/7 monitoring, security, theme updates, content backups and robust website hosting. Visit Website Project Details Client Abecca Services Used Marketing Strategy Brand Development Website Development E-commerce Video production Photography Social Media Print Design Animations Branding & Design Result +65% Website Traffic Watch Interview “In terms of results, our website user sessions have been up 65% in the last 6 months and Quest have been an important partner in that marketing journey for us. I’d recommend Quest because we’ve found them great, the marketing ideas that they’ve come forward with have been well beneficial” Abecca Client Interview https://vimeo. com/650069421 Abecca testimonial Videos https://vimeo. com/524140090https://vimeo.... --- - Published: 2023-10-17 - Modified: 2023-12-22 - URL: https://www.quest.net.nz/projects/ovis-management/ - Services: Animations, Brand Development, Copywriting, Email Marketing, Market Research, Marketing Strategy, Photography, Print Design, Social Media, Video production, Website Development Ovis Management Projects +40% Engagement Ovis Management Ovis Management Ltd is a non-profit organisation promoting the control of Sheep Measles. The Ovis Management programme is supported by major processors and monitors 98% of New Zealand lambs processed. Funding partners include Silver Ferns Farms, Ovation, Affco, Alliance, Progressive Meats and Atkins Ranch. Quest’s initial assignment was a research report to determine strategic marketing gaps and opportunities. Working closely with the Ovis board, a full work programme resulted and included the development of a fresh and contemporary brand mark. This was followed by the production of high engagement video and photography content to improve the digital experience for users. A range of print material was also redesigned. The mobile-friendly website highlights key programmes and includes a contact form, SEO tools and Google Analytics. In addition, Quest delivers ongoing support for Ovis including marketing strategy, social media management and reporting. Visit Website Project Details Client Ovis Management Services Used Marketing Strategy Brand Development Website development Video production Photography Social Media Print Design Market Research Email Marketing Copywriting Animations Branding & Design Result +40% Engagement Watch Interview “The key results have included Facebook engagement up 40%, and sheep measles prevalence throughout the country has dropped markedly, in the South Island by 22%. We achieved a lot more than I thought we could achieve. I recommend Quest because they bring a lot of skills to the table, they make your life easy and your business better. ” Dan Lynch, Project Manager Client Interview https://vimeo. com/409327232... --- ---