Marketing Books

Is Outsourcing your Marketing a Good Idea?

How dynamic is your current marketing team? Many companies are learning that outsourcing marketing responsibilities can be a good idea.

When running a business, it’s critical to do what you are good at and sticking with your core competency. If you’re great at creating a product, then focus on that and let experts in their respective fields come in and execute other business functions.

Consider this: It is not only expensive to attract top-tier talent, but also nearly impossible to lure amazing hires to your business in competitive markets where opportunities are plentiful.

The Benefits of Outsourcing

It is already common practice in business to outsource IT, accounting and strategic support. Outsourcing your marketing has become another more common practice as you can get all the perks of having senior marketing staff, but sticking within your budget. Outsourcing provides these digital experts – who have likely worked with top-tier brands – at a fraction of the cost with no long-term commitment.

Some of the other benefits include:

  • Cost: At much less than the cost of one full-time executive, you get an entire team of experts, and can expect cheaper ad costs and software costs, among others.
  • Access: With the right firm, you still get complete access to all of your data and learnings – no hidden fees/total transparency.
  • Time: You save on all of the time it takes finding someone – or trying to learn the entire online marketing field yourself.
  • Experience: Your team will benefit from the experience the marketing experts bring to the table, such as familiarity with the many marketing channels and opportunities available.

The benefits are endless and the alternative of trying to hire a resource in-house, can be very expensive and usually doesn’t land you the same level of expertise and experience.

Finding the Right Fit

Of course, outsourcing marketing isn’t going to be the right call for every organisation and your job as the steward of your company is to know if it’s right for you. Outsourcing your marketing function is a big decision for any company. Used correctly, it can bring plenty of value.

Do you think outsourcing your marketing is a good idea? Let us know what you think!

[Source: Forbes.com]