SHATTKY OPTOMETRISTS GROUP

Greater brand differentiation and 100 years of history communicated as the optometrist brand of choice.

Shattky Optometrists had years of successful operation in Hawke’s Bay but consumer understanding of the added value Shattky service was being eroded as increasing competition emerged in the marketplace.

The challenge was to reposition the business and to differentiate it from other optometrist practices operating under the same collective positioing.

Refocusing on the competitive advantages of the business was critical. Differentiation was achieved through the development of a new brand which was aligned to a vibrant, contemporary postioning.

A marketing template was introduced and imagery secured to provide consistency across key communications. Quest successfully developed new print, website and point of sale material. An emphasis on 100 years of expert eye care and world class customer service were the main tenents of delivery.

To view the Shattky website see www.shattky.co.nz and www.visionlink.co.nz

"Quest has exceeded our expectations through excellent attention to detail.Their patient guidance and commitment to our success results in our high confidence in Quest's marketing propositions and understanding of our journey forward". Mark Eagle, Partner - Shattky Optometrists Group