ARE YOU THERE YET?

The numbers are in (via the Nielsen 2010 NZ Social Media Report). This Social Media thingy is catching on. 82% of New Zealand internet users may not have been to paradise but they've been to Facebook.

So what? More than 99% of Kiwis watch television on a regular basis. What's all the fuss about?

IT'S A CONVERSATION, NOT MARKETING ..

Every business sector is waking up to the fact that consumers are turning for guidance to a whole new range of experts -- each other. Study after study has shown that consumers trust their friends (and their friends' friends) more than anyone else when it comes to making a purchase decision.

According to Nielsen's new Social Media Report, 1.92 million Kiwis now look to their fellow Internet users for opinions and information about products, services or brands.

If you are not video streaming, blogging and commenting it's time to reassess your marketing strategy. Website search engines are rewarding those who participate!